MarTech Operations Manager

Microsoft; United States; Hybrid; USD 106,400 - 203,600; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) plan

Flexible work arrangements

Job summary

A leading technology company is hiring a MarTech Operations Manager to oversee the management of their marketing technology platform. You will collaborate with diverse teams to drive efficiencies and integrate AI tools to enhance decision-making. The role demands strong project management skills and a minimum of 3 years in marketing operations or tech management. Competitive salary range between $106,400 and $203,600 annually.

Qualifications

• 3+ years of experience in marketing operations or technology management.
• Hands-on experience with marketing technology platforms.
• Experience managing complex projects end-to-end.

Responsibilities

• Lead the strategic direction and management of the marketing technology platform.
• Collaborate with marketing teams to enhance user experience with the tool.
• Develop training programs for marketing teams.

Skills

Marketing technology management

Project management

Cross-functional collaboration

Agile methodologies

Data-driven decision making

Education

Bachelor’s Degree in Marketing, Business, or related field

Tools

Marketing automation systems

CRM platforms

Adobe Marketing Cloud

Marketo

Job description

Join to apply for the MarTech Operations Manager role at Microsoft

Join to apply for the MarTech Operations Manager role at Microsoft

The Americas Central Marketing Organization (CMO) takes the lead in B2B marketing across various solutions and industries for Microsoft in the United States, Canada, Latin America, and the Caribbean. With a comprehensive understanding of the business landscape, the Americas CMO focuses on two critical aspects: preparing customers for purchase through integrated marketing campaigns and equipping sellers with the intelligence needed for effective conversations and pipeline development. This role is an integral part of the Microsoft Americas Sales Enablement & Operations (SE&O) team.

As the MarTech Operations Manager on the team, you will lead the strategic direction and day-to-day management of our primary marketing technology platform. In this role, you will collaborate across multiple groups to gather requirements and translate business needs into platform enhancements and best practices. You’ll partner closely with corporate martech and engineering teams to align on tooling initiatives and implement new features or integrations that expand our marketing capabilities. Additionally, you will serve as the go-to expert for the tool – providing training and demos to empower end users. Each day, you will have the opportunity to innovate, drive efficiency, and influence how marketing technology enables our business.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• MarTech Platform Leadership: Own the vision, strategy, and roadmap for our core marketing technology tool, ensuring it evolves to meet the organization’s needs. Oversee ongoing platform management including configuration, user administration, and performance tuning to support marketing programs at scale.
• Cross-Functional Collaboration: Work across marketing teams to understand requirements and pain points, translating them into tool enhancements or process improvements. Coordinate with corporate teams to align on tooling initiatives and ensure our platform strategy is in sync with broader company standards and integrations.
• Technical Development & Integration: Partner with engineering to prioritize and implement new features, integrations, and upgrades for the platform. Drive projects from ideation through delivery – including requirements, testing, and rollout – while managing milestones, dependencies, and risks. Ensure solutions are robust, scalable, and secure.
• Training & Enablement: Develop and deliver comprehensive training programs, demos, and documentation to onboard marketers and enhance their proficiency with the MarTech tool. Act as a trusted advisor and first point of contact for users, providing support and guidance so teams can fully leverage platform features in their campaigns.
• Process Optimization & Best Practices: Continuously evaluate how the marketing organization is using the tool and identify opportunities to improve workflows and processes. Establish best practice guidelines and governance for data quality, usage standards, and change management. Streamline processes (potentially using Agile methodologies) to drive efficiency and transparency in how marketing work gets done.
• AI Integration & Innovation: Identify and pursue opportunities to integrate artificial intelligence (AI) and machine learning into our MarTech ecosystem whenever they can add value. Leverage AI to automate marketing processes, enhance data-driven decision making, and improve campaign effectiveness at scale. Champion the adoption of AI-powered features and tools (e.g., predictive analytics, AI assistants like Copilot) to continuously modernize our marketing platforms and workflows
  
  

Other

• Embody our culture and values
  
  

Qualifications

Required/Minimum Qualifications

• Bachelor’s Degree in Marketing, Business, Computer Science or related field AND 3+ years of experience in any of the following: marketing operations, marketing technology management, driving tech-enabled marketing solutions
• OR equivalent experience.
• 3+ years of hands-on experience administering or implementing marketing technology platforms or tools (e.g. marketing automation systems, campaign management tools, CRM, or marketing planning platforms).
• 3+ years of experience managing complex projects end-to-end (preferably using Agile or similar methodologies) and ability to handle multiple priorities, meet deadlines, and coordinate cross-functional teams (including technical teams) to deliver results.
• 3+ years working across marketing, technical, and leadership teams in dynamic, rapidly changing environments and ability to communicate across disciplines, and independently own complex challenges through resolution
  

Additional Or Preferred Qualifications

• Advanced Education/Certifications: Master’s degree in Business, Marketing, or Technology field (MBA or similar), OR relevant professional certifications (e.g. PMP for project management, Agile/Scrum certification).
• AI and Automation Experience:Experience integrating AI/ML capabilities (e.g., chatbots, marketing copilot tools, or predictive analytics) into marketing processes to automate tasks and improve outcomes. Understanding of how AI-powered solutions can save time, reduce costs, and enhance marketing effectiveness
• Enterprise MarTech Platforms:Experience working with enterprise-level marketing technology platforms (e.g., Adobe Marketing Cloud, Marketo, Dynamics 365) and integrating them into a large organization’s ecosystem. Familiarity with running marketing automation or email marketing at scale in an enterprise environment.
• Change Management:Proven experience leading the adoption of new tools or processes within a marketing organization. This could include driving change management efforts such as training users, developing documentation, and evangelizing new workflows to ensure successful roll-out of marketing technologies.
• Global Experience:Experience in a global or highly matrixed organization, working with teams across different regions. Ability to adapt marketing operations for local market needs while maintaining alignment with global standard.
  
  

Field Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until August 13, 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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