Demand Generation Manager

ComPsych; United States; On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Medical, Dental, Vision Insurance

401(k) with match

Robust EAP

Wellness program

Job summary

A leading company in organizational mental health seeks a Demand Generation Manager to execute a data-driven growth strategy. The role involves creating strategic omni-channel campaigns and leading a team to optimize performance metrics. Ideal candidates have over 8 years of experience and a background in B2B marketing operations.

Qualifications

• 8+ years of B2B demand generation and marketing operations experience.
• Experience in behavioral health or adjacent industry.
• Strong writing skills for sales audience.

Responsibilities

• Spearhead B2B campaigns to drive demand generation across multiple channels.
• Lead a team of Business Development Consultants.
• Manage marketing operations and optimize existing strategies.

Skills

B2B Demand Generation

Marketing Operations

SEO

Content Marketing

Team Leadership

Tools

6sense

Dynamics

Google Analytics

WordPress

Job description

Direct message the job poster from ComPsych

ComPsychⓇ is the worldwide leader in organizational mental health, well-being, and absence management, dedicated to igniting human potential in workplaces across the globe. For over 40 years, we have combined the best in technology with unmatched human expertise to help individuals and their organizations thrive. Our GuidanceResourcesⓇ and AbsenceResourcesⓇ solutions deliver end-to-end mental health, well-being, work-life, health navigation, and absence support to more than 75,000 customers worldwide, touching more than 160 million lives across 200 countries. Visit compsych.com to find out why 40% of the Fortune 500 choose ComPsych for their mental health and absence management needs.

Job Summary

We are looking for a Demand Generation Manager to define and execute a data-driven enterprise growth strategy, creating strategic omni-channel campaigns to fill our sales pipeline. Leading a team of Business Development Consultants, you will be responsible for building a world-class demand generation engine, launching strategic campaigns, and ensuring that Marketing meaningfully contributes to revenue. Your key focus will be high level campaign lifecycle management, capturing and measuring high-intent leads, optimizing high performing channels while ensuring efficient hand-offs with Sales. This role requires experience in driving both new logo as well as expansion growth efforts, with a particular focus on supporting enterprise deals with long sales cycles.

Primary Responsibilities

• Spearhead and build creative B2B campaigns to drive demand generation across digital, events, outbound, and thought leadership channels. Manage campaign and sequence lifecycle, optimizing as required to increase conversions. Own all performance metrics
• Lead and manage a team of lead-generating Business Development team members, providing timely reviews and ongoing support and mentorship
• Ensure maximum ROI for sales and marketing including optimizing existing website content, content marketing, email marketing, events, podcasts, webinars, sales enablement materials, video scripts and ads for lead gen
• Improve visibility of compsych.com in search results, review SEO strategy and build upon current SEO structure on an ongoing basis to increase effectiveness of this channel
• Build and execute an effective, integrated ABM strategy to increase customer acquisition and expansion within target markets
• Implement and optimize paid ads strategy across a variety of platforms and tools
• Own pre-sales marketing automation strategy and nurture opportunities until they turn into active buying cycles, re-engaging the right buyers at the right time
• Track and report on the entire marketing funnel including leads, MQLs, opportunities, and conversions
• Grow and maintain a deep understanding of audience segments and their needs via thorough campaign measurement and implementation
• Establish and consistently hit demand generation and campaign KPIs, while making recommendations for optimization
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing and sales departments. Manage all digital tools related to tracking and lead gen including Google Analytics, 6sense, WordPress website, Gravity Forms, Google Search Console, paid ads and more
• Collaborate with Marketing, Sales leadership, Proposal, and CRM Admin to ensure alignment and goal support

Job Qualifications

• 8+ years of enterprise B2B demand generation and marketing operations experience with a proven track record of consistently hitting growth targets
• B2B experience required
• Behavioral health or adjacent industry experience required
• Strong writing skills for sales audience and deep experience with sales sequences
• Proficient in SEO and solid understanding of content marketing
• Back end website experience, WordPress preferred
• Experience leading and managing a team
• Demonstrated ability to use data to drive results and surface new opportunities
• Ability to establish and accomplish meaningful business and marketing metrics
• Expert knowledge of 6sense, Dynamics, plus other martech tools (e.g. Google Analytics, Outreach, etc.)
• Proven track record of success with paid ads across multiple channels including Google Ads, LinkedIn and others

Benefits and Perks

• Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more.
• The pay range for this position is $100,000.00 - $130,000.00

EEO/M/F/D/V

ComPsych celebrates diversity and is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, age, genetics, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status and any other characteristic protected by federal, state or local laws. ComPsych Corporation maintains a drug free workplace.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Sales

• Industries

  Wellness and Fitness Services, Health and Human Services, and Human Resources Services

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