MarTech Expert Consultant: Marketing Transformation

Bain & Company; New York (NY); On-site; USD 122,000 - 147,000; Full time

Job summary

FRWD, Bain & Company's marketing acceleration capability, is seeking a MarTech-enabled Expert Consultant to drive key workstreams and deliver measurable results for clients in New York.

You'll partner with cross-functional Bain consultants, lead analyses, and bring deep expertise in MarTech, marketing measurement, and GenAI in marketing. Travel as needed and contribute to FRWD strategy within Bain's ecosystem.

Qualifications

• 5+ years of relevant industry experience in marketing roles (e.g., agency, brand, in-house, or technology platform) with clear leadership experience and consistent trajectory
• 3-5+ years of MarTech experience (e.g. MarTech stack assessments, marketing automation, CDP implementations, measuring ROI on MarTech investments etc.)
• Bachelor's degree required; MBA not required but preferred
• Exceptional strategic thinking and analytical skills to solve complex problems
• Experience contributing to high performing, cross-functional, integrated teams
• Ability to solve tough problems effectively and efficiently, breaking them down into pieces and taking a hypothesis-driven approach
• Demonstrated proficiency in specific marketing domain(s), recognized by peers and superiors
• Strong expertise in the digital media landscape, including media partners/products and industry best practices
• Exceptional planning and organizational skills, ability to meet deadlines and work with cross-functional teams
• Strong verbal and written communication skills
• Positive, at-cause attitude
• Willingness and ability to travel as needed

Responsibilities

• Drive key workstreams (especially MarTech related workstreams) with support from leadership team and deliver results to meet client expectations and build client promoters
• Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise
• Demonstrate their reputation as a seasoned marketing practitioner with proficiency in distinct areas of expertise (e.g., industries, channels, platforms, products, tools, etc.)
• Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and free of errors
• Leverage proficiency in-platform (digital ad, E-commerce, etc.) to gather data, generate insights, and develop testing plans
• Bring knowledge and expertise at the forefront of marketing technology and tools (GenAI, attribution and measurement, MarTech/AdTech, data)
• Leverage expertise and interpersonal skills to build trusting relationships with clients and their agencies and work collaboratively with all parties
• Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan
• Bridge between specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that drive measurable impact
• Maintain a consistently positive and at-cause attitude, and contribute to day-to-day work across the case team
• Actively seek out and act upon feedback from team, peers, and leaders in the business
• Share expertise and best practices with team members across the FRWD ecosystem and across the broader Bain ecosystem
• Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support the recruiting and hiring process, etc.)

Skills

MarTech experience

Leadership experience

Strategy & analytics

Cross-functional collaboration

Education

Bachelor's degree

Tools

Meta Blueprint

Google Ads

Amazon Ads

The Trade Desk

Adobe Marketing Platform

Job description

FRWD, Bain & Company's marketing acceleration capability, is seeking a MarTech-enabled Expert Consultant to drive key workstreams and deliver measurable results for clients in New York.

You'll partner with cross-functional Bain consultants, lead analyses, and bring deep expertise in MarTech, marketing measurement, and GenAI in marketing. Travel as needed and contribute to FRWD strategy within Bain's ecosystem.