MarTech Director: Strategy, Platforms & Growth

MSU (Michigan State University) Federal Credit Union; Lansing (MI); Hybrid; USD 110,000 - 115,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Long-term disability

PTO 19.5 days

8 paid holidays

401(k) with company match

Parental leave

Job summary

MSU Federal Credit Union is seeking a Director of Marketing Technology for M3 Group. The role leads Martech strategy, oversees websites, CRM, marketing automation, analytics, and customer experience initiatives for agency and client work.

You will guide technology solutions, develop scalable frameworks, and mentor team members while aligning digital platforms with business goals and growth.

Qualifications

• 5–7 years of experience in digital strategy, marketing technology, web strategy, digital marketing, CRM management or related disciplines.
• 3+ years of experience leading, mentoring, or managing digital, web, marketing technology, or related team members.
• Bachelor's Degree in marketing, digital technology, or other relevant domain.
• Experience with WordPress and other CMS; CRM management and marketing automation.

Responsibilities

• Lead the development, implementation, and optimization of Martech and digital ecosystem strategies across websites, CRM platforms, marketing automation, analytics, reporting, and customer experience initiatives.
• Recommend technology solutions, integrations, and digital best practices aligned with business objectives and growth goals.
• Develop repeatable Martech frameworks, workflows, and processes that support consistency, scalability, and performance.
• Identify opportunities to improve operational effectiveness through automation, technology adoption, and data-driven decision making.
• Provide strategic direction and mentor team members; oversee analytics implementation and reporting infrastructure.

Skills

Digital strategy

Marketing technology

Web strategy

CRM management

Marketing automation

Analytics

Project management

Stakeholder management

Client advisory

Education

Bachelor's degree

Tools

WordPress

HubSpot

Constant Contact

VBOUT

agenCU

Job description

MSU Federal Credit Union is seeking a Director of Marketing Technology for M3 Group. The role leads Martech strategy, oversees websites, CRM, marketing automation, analytics, and customer experience initiatives for agency and client work.

You will guide technology solutions, develop scalable frameworks, and mentor team members while aligning digital platforms with business goals and growth.