Strategic Martech & Digital Experience Lead

MSU Federal Credit Union; Lansing (MI); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health premiums

PTO + holidays

401(k) match

Parental leave

Job summary

MSU Federal Credit Union is seeking a Digital Experience & Martech Director to lead the Martech team, shaping the digital strategy, architecture, and client advisory services. You will manage Martech platforms, analytics, and CRM integrations while partnering with stakeholders to drive measurable outcomes.

The role requires strong leadership, strategic thinking, and hands-on support, with a hybrid work arrangement including onsite presence in Lansing and Ann Arbor areas.

Qualifications

• 5–7 years of experience in digital strategy, marketing technology, web strategy, digital marketing, CRM management, or related disciplines.
• 3+ years of experience leading, mentoring, or managing digital, web, marketing technology, or related team members.
• Bachelor’s degree in marketing, digital technology, or other relevant domain.

Responsibilities

• Lead development, implementation, and optimization of Martech and digital ecosystem strategies across websites, CRM platforms, marketing automation, analytics, and reporting.
• Guide client engagements, present recommendations, and influence business decisions.
• Mentor team members, including Multimedia Specialist and Marketing Technologies Technician.
• Own analytics implementation and reporting infrastructure for web, CRM and marketing automation platforms.

Skills

Digital strategy

Marketing technology

CRM management

SEO

Analytics

CMS platforms (WordPress etc.)

HTML/CSS/JavaScript basics

Education

Bachelor’s degree in marketing or digital tech

Tools

HubSpot

Constant Contact

VBOUT

agenCU

Job description

MSU Federal Credit Union is seeking a Digital Experience & Martech Director to lead the Martech team, shaping the digital strategy, architecture, and client advisory services. You will manage Martech platforms, analytics, and CRM integrations while partnering with stakeholders to drive measurable outcomes.

The role requires strong leadership, strategic thinking, and hands-on support, with a hybrid work arrangement including onsite presence in Lansing and Ann Arbor areas.