MarTech Automation Advisor & Developer

Oriental; San Juan (PR); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Oriental is seeking an Advisor, Marketing (Developer) to design and optimize marketing technology solutions enabling automated, data-driven engagement across acquisition and lifecycle programs.

The role partners with Marketing, Data, IT, Compliance, and external vendors to deliver personalized experiences, orchestration, and analytics. The position is hybrid and reports to Oriental Center in San Juan, PR.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Software Engineering, Business Analytics, or a related field is required.
• Five (5+) years of experience in Marketing Technology, Marketing Automation, CRM, Customer Engagement Platforms, Marketing Operations, or related disciplines required.
• Experience with Adobe Experience Cloud and Adobe Experience Manager required; Braze or equivalent platforms preferred.
• Knowledge of APIs, databases, version control, testing, security, and SDLC methodologies.
• Experience with marketing automation, lifecycle marketing, CRM platforms, CDPs, segmentation, and personalization.
• Experience with APIs, system integrations, and data flow management, including SQL skills for validation and analysis.
• Working knowledge of HTML and CSS, including troubleshooting email issues.
• Knowledge of Google Analytics, tagging strategies, UTM frameworks, event tracking, attribution, and digital measurement.

Responsibilities

• Build and implement end-to-end marketing automation workflows across platforms.
• Apply SDLC best practices to support, test, troubleshoot, and optimize solutions.
• Translate business requirements into technical specifications for campaign execution and personalization.
• Configure and manage customer journeys across email, SMS, push, and web channels.
• Implement data integrations, flows, segmentation, and targeting logic.
• Collaborate with the MarTech Advisor to support lifecycle and acquisition strategies.
• Implement experimentation frameworks, including A/B testing and performance tracking.
• Perform QA testing for campaigns, journeys, and data flows before launch.
• Monitor and troubleshoot issues across marketing platforms to ensure reliability.
• Support UTMs, pixels, event tracking, and tagging for measurement and attribution.
• Document processes and work with stakeholders on integrations and scalability.

Skills

Marketing automation

Campaign orchestration

Customer journey mapping

API integration

SQL basics

Education

Bachelor’s degree in CS/IS/Software Eng/Analytics

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

Braze

Google Analytics

Job description

Oriental is seeking an Advisor, Marketing (Developer) to design and optimize marketing technology solutions enabling automated, data-driven engagement across acquisition and lifecycle programs.

The role partners with Marketing, Data, IT, Compliance, and external vendors to deliver personalized experiences, orchestration, and analytics. The position is hybrid and reports to Oriental Center in San Juan, PR.