MarTech Analytics Lead: Growth Data & Attribution

PadSplit; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

PadSplit is looking for a MarTech Analyst to own the measurement infrastructure that powers marketing strategy for member and host growth. This role involves managing our Customer Data Platform and ensuring data quality across various analytics tools. You will innovate and eliminate manual processes through AI integration to drive data accuracy.

The ideal candidate thrives in ambiguity, has strong SQL and Python skills, and can navigate marketing attribution effectively. Join us in making data-driven growth decisions!

Qualifications

• Hands-on experience with Customer Data Platforms (CDPs).
• Fluent in SQL and comfortable in Python.
• Experience with marketing attribution platforms.

Responsibilities

• Own the measurement infrastructure for marketing campaigns.
• Build event schemas and ensure data integrity across platforms.
• Diagnose discrepancies in performance dashboards.

Skills

SQL

Python

CDP experience

Marketing attribution platforms

AI tools

Tools

Segment

Rockerbox

Iterable

Pardot

Job description

PadSplit is looking for a MarTech Analyst to own the measurement infrastructure that powers marketing strategy for member and host growth. This role involves managing our Customer Data Platform and ensuring data quality across various analytics tools. You will innovate and eliminate manual processes through AI integration to drive data accuracy.

The ideal candidate thrives in ambiguity, has strong SQL and Python skills, and can navigate marketing attribution effectively. Join us in making data-driven growth decisions!