Marketplace Practice Development Manager

Aequor; Raleigh (NC); On-site; USD 110,000 - 135,000; Full time

Job summary

Aequor is a fast-growing digital eye care platform powering thousands of optometry practices nationwide. Our marketplace brings doctor-curated retail directly into the practice. We’re hiring a Practice Development Manager to own Marketplace performance across a growing number of practices.

You’ll train doctors and staff, and evolve how practices sell. This is a revenue role with a change management core: software adoption succeeds or fails at the front desk, and your job is to make sure it

Qualifications

• 8+ years in optical retail or practice management with hands-on sales leadership.
• Natural trainer: onboarding and coaching front-line staff and making new workflows stick.
• Tech-fluent: quickly learn new software and teach it to others.

Responsibilities

• Own a territory of growing practices end to end: activation, training, adoption, revenue growth.
• Drive attach rate and revenue per door as primary metrics.
• Lead change management inside each practice to embed the platform in staff workflow.
• Train front desk to optical teams on the platform and chair-side selling.
• Sell to doctors and staff on daily platform usage.
• Monitor orders, prevent drop-offs, and convert recommendations to purchases.
• Provide regular performance feedback to pilot doors and leadership.
• Turn top-performer stories into scalable playbooks.

Skills

Sales in optical

Strong relationships in optical

Keen understanding of office flow

Job description

Location

East Coast (field-based, in-practice daily)

Top 3 must have skills

• Sales in optical
• Strong relationships in optical
• Keen understanding of office flow

About the role

We're a fast-growing digital eye care platform powering thousands of optometry practices nationwide. Our marketplace brings doctor-curated retail (readers, sunglasses, OTC, and more) directly into the practice.

We're hiring a Practice Development Manager to own Marketplace performance across a growing number of practices. You'll get doors live on the platform, train doctors and staff, and evolve how practices sell. This is a revenue role with a change management core: software adoption succeeds or fails at the front desk, and your job is to make sure it succeeds.

What you'll do

• Own a territory of growing practices end to end: activation, training, adoption, Revenue growth
• Drive attach rate and revenue per door as your primary numbers
• Lead change management inside each practice, shifting staff workflow so the platform becomes how they sell, not an extra step
• Train practice teams, from front desk to optical, on the platform and in-exam selling so recommendations convert at the chair
• Sell at two levels: the doctor on the curated retail model, the staff on daily usage
• Own transaction follow-through: monitor orders in each practice, catch drop-offs, and make sure recommendations turn into completed purchases
• Build the daily habit: keep doctors recommending at every exam and staff placing orders, through regular in-practice touchpoints, nudges, and check-ins
• Serve as the day-to-day partner to pilot practices: share performance feedback with each door, show them what's working elsewhere, and keep them engaged through the rough edges of a new platform
• Capture and report pilot experiences back to leadership and product teams: what staff says, where workflow breaks, what's driving or blocking sales
• Turn top-performer stories into playbooks and spread them across the territory
• Manage doors by data: revive stalled practices, scale what the best ones do

Who you are

• 8+ years in optical retail, practice management, or retail field leadership, with hands-on experience driving in-store sales performance
• A natural trainer: you've onboarded and coached front-line staff and made new ways of working stick
• Tech-fluent: you pick up new software fast and can teach it to people who don't
• Revenue-driven: you've carried a number tied to store or practice performance and you measure yourself in revenue per door, not visits logged
• Credible with clinicians and with front-line retail staff, two different audiences, two different sales
• Comfortable in the field daily across a large geography
• SaaS, healthcare tech, or platform adoption experience is a strong plus

Why this role matters

You're the face of a new digital platform. The revenue you drive and the feedback you bring back will shape how the platform scales nationally.