Marketplace Growth & Media Lead

WM Partner's Portfolio Companies; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Primal Harvest, a wellness brand based in Miami, seeks an experienced Amazon Marketplace Lead to drive media, analytics, and growth across Amazon and other marketplaces. You will own strategy, planning, and execution, optimizing campaigns to maximize revenue and profitability while managing CAC and LTV.

You will collaborate with marketing, sales, and external agencies, build reporting frameworks, test new formats, and expand to additional channels.

Qualifications

• Experience managing Amazon Advertising campaigns end-to-end across products, brands, and display formats.
• Proven ability to scale marketplace revenue and improve efficiency through data-driven optimization.
• Strong analytical skills with CAC, LTV, ROAS, and TACoS tracking experience.

Responsibilities

• Own media strategy, planning, execution, and optimization across Amazon and other marketplaces.
• Manage budgets, bidding, and campaign structure to maximize revenue and efficiency.
• Collaborate with external media agencies and internal teams to execute campaigns and optimize performance.

Skills

Amazon Advertising

Campaign optimization

CAC/LTV analytics

Cross-functional collaboration

Marketplaces growth

Sponsored Products/Brands/Display

DSP/Programmatic

STV knowledge

Tools

Amazon Ads console

Programmatic platforms

BI tools

Job description

Primal Harvest, a wellness brand based in Miami, seeks an experienced Amazon Marketplace Lead to drive media, analytics, and growth across Amazon and other marketplaces. You will own strategy, planning, and execution, optimizing campaigns to maximize revenue and profitability while managing CAC and LTV.

You will collaborate with marketing, sales, and external agencies, build reporting frameworks, test new formats, and expand to additional channels.