Marketplace Advertising Manager

Staples, Inc.; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

BRGs

Flexible PTO

Discounts & 401(k)

Job summary

Staples, Inc. is seeking a data-driven Digital Advertising Manager to lead ad strategies across marketplaces such as Amazon, Walmart, and Target.

You will optimize PPC campaigns for ROAS, perform keyword research, and analyze performance with Tableau and Excel. Responsibilities include managing budgets for a $200M+ revenue business and collaborating cross-functionally with internal teams and external agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of digital advertising experience, focused on eCommerce.
• Hands-on experience with Amazon or marketplace PPC.

Responsibilities

• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces.
• Manage and optimize PPC campaigns to maximize ROAS.
• Conduct keyword research and SEO optimization.
• Analyze performance using Tableau, Excel, and analytics tools.
• Manage advertising budgets supporting a $200M+ revenue business.
• Partner cross‑functionally and manage third‑party agencies.

Skills

Analytical

Strategic thinking

Data-driven

Communication

Stakeholder management

Adaptability

Education

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Tools

Tableau

Excel

Amazon PPC

Google Ads

Job description

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you will be doing:

• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces
• Manage and optimize PPC campaigns to maximize ROAS
• Conduct keyword research and SEO optimization
• Analyze performance using Tableau, Excel, and analytics tools
• Manage advertising budgets supporting a $200M+ revenue business
• Partner cross‑functionally and manage third‑party agencies

What You Bring to the Table:

• Analytical, strategic, and data‑driven mindset
• Strong communication and stakeholder management skills
• Adaptability in a fast‑paced eCommerce environment

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 5–7 years of digital advertising experience, focused on eCommerce
• Hands‑on experience with Amazon or marketplace PPC

Preferred Qualifications:

• Master’s degree
• Amazon or Google Ads certifications
• Budget management and ROAS optimization experience

We Offer:

• Inclusive culture with associate‑led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.