Marketo Platform Owner: Automation & Integrations

Charles Schwab Corporation; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Charles Schwab Corporation is seeking a Marketo Platform Owner to lead administration, governance, and optimization of the enterprise marketing automation ecosystem. You will serve as the technical expert for Marketo, partnering with Marketing, Lead Management, Salesforce, and Technology to deliver scalable solutions.

The role requires deep technical acumen, problem solving, and the ability to translate business needs into actionable requirements, driving data integrity, automation, and improved

Qualifications

• 2+ years of Marketo Engage administration experience.
• Experience managing Marketo programs, Smart Campaigns, forms, templates, and automation.
• Working knowledge of Velocity scripting, APIs, webhooks, and Marketo-Salesforce integrations.
• Understanding of marketing automation, lead management, and data governance.
• Experience troubleshooting platform issues and supporting integrations with third-party systems.

Responsibilities

• Oversee day-to-day Marketo platform administration and governance.
• Design and maintain program templates, emails, landing pages, forms, and reusable assets.
• Configure integrations via APIs and webhooks; ensure data integrity and sync health.
• Collaborate with Marketing, Campaign Management, and Salesforce teams to implement solutions.
• Provide training and support to platform users and troubleshoot complex issues.

Skills

Marketo Administration

Platform Governance

Salesforce Integration

API & Webhooks

Data Management

Cross-functional Collaboration

Tools

Velocity Scripting

HTML/CSS

REST APIs

Job description

Charles Schwab Corporation is seeking a Marketo Platform Owner to lead administration, governance, and optimization of the enterprise marketing automation ecosystem. You will serve as the technical expert for Marketo, partnering with Marketing, Lead Management, Salesforce, and Technology to deliver scalable solutions.

The role requires deep technical acumen, problem solving, and the ability to translate business needs into actionable requirements, driving data integrity, automation, and improved