B2C Lead Management & Marketing Automation Lead

Charles Schwab; Westlake (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) match

Paid time off and volunteering

Sabbatical after 5 years

Parental leave

Tuition reimbursement

Health, dental, and vision insurance

Job summary

Charles Schwab is seeking a Manager, Marketing Lead Management to partner with business stakeholders and translate marketing objectives into scalable communication solutions. You will design, develop, and optimize lead sources, data integrations, and nurture campaigns using Salesforce Marketing Cloud.

You will build audience segmentation strategies, automate communications, and collaborate with marketing, technology, sales, compliance, and creative teams to drive measurable outcomes and improve

Qualifications

• Bachelor’s degree in a related field.
• 5+ years in a marketing technology, marketing operations, consulting, or related role.
• 2+ years of experience developing within Salesforce Marketing Cloud, including audience segmentation, automations, journeys, and data extensions.
• 2+ years of experience developing or maintaining email communications using AMPscript, HTML, and CSS.
• 2+ years of experience working on data integrations into Salesforce Marketing Cloud, including solid understanding of Salesforce Rest/SOAP APIs, forms, cloud-connector, etc.
• 2+ years of lead management experience in a B2C marketing automation platform, Salesforce Marketing Cloud, HubSpot, etc.
• Experience applying analytical thinking and data-driven decision making to solve business and marketing challenges.
• Experience working cross-collaboratively with Marketing and Sales partners, driving alignment on lead quality and adoption.

Responsibilities

• Design, develop, and optimize lead sources, data integrations, and targeted nurture campaigns in Salesforce Marketing Cloud.
• Build audience segmentation strategies and automate communications based on data-driven insights.
• Collaborate with marketing, technology, sales, compliance, and creative partners to implement scalable solutions.
• Analyze data from multiple sources, assess lead and campaign performance, and improve efficiency with reusable assets.

Skills

Marketing technology

Analytics

Leadership

Communication

Cross-functional collaboration

Stakeholder management

Project management

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

AMPscript

HTML

CSS

REST API

SOAP API

Data Extensions

Job description

Charles Schwab is seeking a Manager, Marketing Lead Management to partner with business stakeholders and translate marketing objectives into scalable communication solutions. You will design, develop, and optimize lead sources, data integrations, and nurture campaigns using Salesforce Marketing Cloud.

You will build audience segmentation strategies, automate communications, and collaborate with marketing, technology, sales, compliance, and creative teams to drive measurable outcomes and improve