Marketo Email Marketing Specialist for EdTech

Teaching Strategies; Denton (TX); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Health and wellness insurance benefits

401k with employer match

Flexible work environment

Unlimited paid time off

Job summary

Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, QA, and execution of email campaigns in Adobe Marketo Engage. You will translate briefs into accurate programs, manage schedules, and collaborate with Marketing and Creative to optimize performance.

The ideal candidate is detail-oriented, organized, and comfortable hands-on in Marketo, with strong knowledge of audience segmentation and performance measurement.

Qualifications

• 2+ years hands-on experience building and executing email campaigns in Adobe Marketo Engage or a comparable platform.
• Experience building emails, programs, smart campaigns, lists, audience segments, and campaign workflows.
• Exceptional attention to detail and a strong commitment to accuracy and quality.
• Experience performing comprehensive QA of email campaigns prior to deployment.

Responsibilities

• Build, test, schedule, and launch email campaigns and programs in Adobe Marketo Engage.
• Build and maintain Marketo programs, including email sends, engagement programs, nurture campaigns, smart campaigns, lists, and operational workflows.
• Translate campaign briefs and business requirements into accurate and well-structured programs within Marketo.
• Own campaign setup from build through deployment, ensuring all requirements are completed accurately and on schedule.
• Perform thorough pre-launch QA, including audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, campaign logic, scheduling, and other configurations.
• Test email rendering and functionality across devices and clients; troubleshoot issues prior to deployment.
• Apply audience management best practices to ensure campaigns reach intended recipients with proper exclusions.
• Implement approved assets within Marketo templates; collaborate with Creative on design needs.
• Execute A/B tests and other campaign tests per testing plans.
• Monitor campaign execution and resolve issues affecting deployment or audience experience.
• Support campaign reporting and measurement (delivery, opens, clicks, conversions, unsubscribes).
• Maintain clean, scalable Marketo program structures, naming conventions, and documentation.

Skills

Marketo expertise

Email campaign creation

Audience segmentation

QA testing

Project management

Education

Bachelor's degree in marketing/communications/business

Tools

Adobe Marketo Engage

Power BI

CRM integrations

Job description

Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, QA, and execution of email campaigns in Adobe Marketo Engage. You will translate briefs into accurate programs, manage schedules, and collaborate with Marketing and Creative to optimize performance.

The ideal candidate is detail-oriented, organized, and comfortable hands-on in Marketo, with strong knowledge of audience segmentation and performance measurement.