Marketo Email Campaign Specialist — QA, Automation & Growth

Defense Mechanics Inc; Denton (TX); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Employee Equity Program

Health insurance

401k with employer match

Flexible work environment

Paid time off

Job summary

Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, QA, and execution of email campaigns in Adobe Marketo Engage. You will translate briefs into accurate programs, manage campaign setup from build to deployment, and perform thorough pre-launch QA with audience and content considerations.

The role emphasizes process improvement, scalability, and collaboration with marketing and Creative teams to ensure timely, high-quality campaign execution.

Qualifications

• 2+ years hands-on experience building and executing email campaigns in Marketo or a comparable platform.
• Experience building emails, programs, smart campaigns, lists, and audience segments.
• Exceptional attention to detail and commitment to accuracy and quality.
• Strong organizational skills to manage multiple campaigns and deadlines.
• Ability to independently troubleshoot campaign setup, logic, audience, and execution issues.
• Knowledge of email marketing best practices, including segmentation, personalization, deliverability, consent, and list management.
• Experience with Power BI reporting is a plus.

Responsibilities

• Build, test, schedule, and launch email campaigns and programs in Adobe Marketo Engage.
• Maintain Marketo programs, including email sends, engagement programs, nurture campaigns, smart campaigns, lists, and workflows.
• Translate campaign briefs and requirements into accurate Marketo programs.
• Own campaign setup from build through deployment, ensuring accuracy and on-schedule delivery.
• Perform thorough pre-launch QA on audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, and logic.
• Test email rendering across devices and clients and troubleshoot issues before deployment.
• Apply audience management practices to ensure proper reach with exclusions and suppression.
• Implement approved assets within templates in Marketo, collaborating with Creative for any design needs.
• Execute A/B tests and other campaign tests per testing plans.
• Monitor execution and troubleshoot issues that could affect delivery or recipient experience.
• Support campaign reporting on metrics like delivery, opens, clicks, conversions, unsubscribes.
• Maintain clean, scalable Marketo program structures, naming conventions, documentation, and processes.
• Identify patterns across audiences and campaigns to drive improvements.
• Collaborate with stakeholders to align email with broader campaign goals.
• Follow deliverability, consent, list hygiene, segmentation, and subscriber experience best practices.
• Identify opportunities to strengthen QA processes and reduce production errors.
• Coordinate with cross-functional teams to manage timelines and readiness.

Skills

Attention to detail

Project management

Strong communication

Email campaigns

QA testing

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Adobe Marketo Engage

Power BI

HTML/CSS

Job description

Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, QA, and execution of email campaigns in Adobe Marketo Engage. You will translate briefs into accurate programs, manage campaign setup from build to deployment, and perform thorough pre-launch QA with audience and content considerations.

The role emphasizes process improvement, scalability, and collaboration with marketing and Creative teams to ensure timely, high-quality campaign execution.