Marketing Writer — Brand Storytelling, SEO & UX Content

Sun Communities; Southfield (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive Medical and Prescription

Comprehensive Dental and Vision Plans

On-Site Fitness Center

401(k) Plan with Sun matching

Tuition Reimbursement

Vacation RV Site Discounts

Team Member Perks & Discounts

Paid Time Off and holidays

Parental leave up to six weeks

Job summary

Sun Communities is seeking a Marketing Writer in the United States to develop compelling brand narratives across digital and print channels. You will ensure messaging aligns with brand standards and organizational goals, while collaborating with marketing partners to sustain consistency and quality.

Responsibilities include SEO and GEO optimization, UX content, and coordinating with Brand & Creative and Digital Marketing teams. A strong portfolio and 5+ years writing experience are required.

Qualifications

• Bachelor degree in journalism, communications, marketing, advertising, English, or related field required.
• 5 years in professional writing, content marketing, copywriting, journalism, or related field required.
• Strong writing and copywriting skills across digital and print channels.
• Demonstrated storytelling and conversion-focused copywriting with a portfolio.
• Knowledge of SEO and GEO best practices for visibility in search experiences.
• Ability to write UX and product copy with microcopy and CTAs.
• AP style and brand voice knowledge; editorial judgment and accuracy emphasized.

Responsibilities

• Develop and maintain brand narratives supporting Sun Communities and Sun Outdoors.
• Write content across digital, print, and internal channels aligned with brand tone.
• Create SEO and GEO optimized content and structured content for audiences.
• Produce UX content including navigation, CTAs, forms, and booking flows.
• Collaborate with multiple teams to align content strategy with calendars.
• Research stakeholders to inform content development and storytelling.
• Coordinate across projects while managing priorities and deadlines.
• Provide editorial direction to freelancers and external contributors.
• Use AI writing tools with editorial judgment to ensure quality and brand consistency.
• Analyze content performance and recommend improvements; maintain CMS content.
• Perform additional duties as assigned.

Skills

Brand storytelling

SEO & GEO

UX copywriting

AP style

Editorial judgment

AI writing tools

Content marketing

Portfolio development

Interviewing

Education

Bachelor's degree in Journalism, Communications, Marketing, Advertising, English, or related field

Tools

CMS platforms

SEO tools

Job description

Sun Communities is seeking a Marketing Writer in the United States to develop compelling brand narratives across digital and print channels. You will ensure messaging aligns with brand standards and organizational goals, while collaborating with marketing partners to sustain consistency and quality.

Responsibilities include SEO and GEO optimization, UX content, and coordinating with Brand & Creative and Digital Marketing teams. A strong portfolio and 5+ years writing experience are required.