Marketing Writer

Sun Communities & Sun Outdoors; Southfield (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive Medical & Prescription

Dental & Vision Plans

401(k) with Sun matching

Paid Time Off & Holidays

RV Site Discounts

Job summary

Sun Communities & Sun Outdoors seeks a Marketing Writer to develop compelling content for digital and print channels, ensuring brand consistency across all materials. You will collaborate with marketing partners to support brand awareness, engagement, and business goals.

The role requires strong copywriting, storytelling, and SEO expertise, with experience in UX content and CMS environments. A portfolio demonstrating diverse content is essential.

Qualifications

• Bachelor's degree in journalism, communications, marketing, advertising, English, or related field.
• Minimum 5 years of professional writing, content marketing, copywriting, journalism, or related field.
• Valid driver's license required.
• Strong writing and copywriting skills across digital and print channels.
• Portfolio demonstrating storytelling and conversion-focused copywriting.
• Knowledge of SEO and GEO best practices, including AI-era search experiences.
• Ability to write UX and product copy with CTA-focused journeys.

Responsibilities

• Develops brand narratives, messaging frameworks, and storytelling content for Sun Communities and Sun Outdoors.
• Writes clear, original content across digital, print, and internal channels following brand guidelines and AP style.
• Optimizes content for SEO and GEO, with structured content and audience-focused messaging.
• Writes UX content including navigation, CTAs, forms, and booking/lease flows.
• Collaborates with Brand & Creative, Digital Marketing, MarTech, and other stakeholders.
• Conducts research and interviews with residents, guests, team members, and vendors.
• Coordinates content development across projects while managing competing deadlines.
• Provides editorial direction to freelancers and external contributors.
• Uses AI writing and research tools while upholding quality and brand consistency.
• Analyzes content performance and makes data-driven improvements.
• Maintains marketing content in CMS and designated channels.

Tools

CMS

SEO tools

AI writing tools

Brand storytelling

Editorial judgment

Copywriting

UX writing

Job description

Overview

The Marketing Writer develops compelling content for a variety of digital and print channels that supports brand awareness, engagement, and business objectives. This role collaborates with marketing and business partners to create clear, effective messaging, maintain consistency with brand standards, and ensure marketing materials are accurate, high-quality, and aligned with organizational goals.

Job Duties

• Develops and maintains brand narratives, messaging frameworks, and storytelling content that support the Sun Communities and Sun Outdoors brands and enhance audience engagement. (Essential)
• Writes clear, original, and persuasive content across digital, print, and internal channels, ensuring alignment with brand guidelines, brand tone, and AP style. (Essential)
• Creates and optimizes content for both traditional search engines and AI-powered search experiences by incorporating search engine optimization (SEO), generative engine optimization (GEO), structured content, and audience-focused messaging. (Essential)
• Writes user experience (UX) content, including navigation, calls to action (CTA), forms, booking and leasing workflows, error messages, and confirmation messaging to support customer engagement and conversion objectives.
• Collaborates with Brand & Creative, Digital Marketing, MarTech, Marketing Business Partners, and other stakeholders to align content strategy with editorial and marketing calendars.
• Conducts research and interviews with residents, guests, team members, vendors, and other stakeholders to obtain information for content development and storytelling initiatives.
• Assists in coordinating content development efforts across multiple projects and marketing initiatives while managing competing priorities and deadlines.
• Provides content direction, feedback, and editorial guidance to freelance writers, agencies, and external content contributors to ensure consistency with brand standards.
• Utilizes AI-powered writing, research, and content optimization tools to support content creation while applying sound editorial judgment, factchecking, and quality standards.
• Analyzes content performance metrics, including search visibility, engagement, and conversion data, and uses insights to recommend and implement content improvements.
• Develops and maintains marketing content within internal communication platforms, content management systems, and other designated channels.
• Other duties as assigned.

Requirements

• Bachelor's Degree in Journalism, Communications, Marketing, Advertising, English, or related field (Required)
• 5 years in experience in professional writing, content marketing, copywriting, journalism, or related field (Required)
• Must have a valid driver's license
• Strong writing and copywriting skills with the ability to create clear, compelling content across digital and print channels
• Demonstrated storytelling and conversion-focused copywriting abilities, supported by a portfolio showcasing a variety of content formats and audiences
• Knowledge of SEO and GEO best practices, including how content earns visibility and citations in generative and answer-based search experiences
• Ability to write UX and product copy, including microcopy, calls to action, and conversion-focused user journeys in partnership with design and digital teams
• Exceptional grammar, editing, and proofreading skills, with advanced knowledge of AP style and brand voice development
• Proficiency in using AI writing and research tools while maintaining strong editorial judgment, accuracy, quality, and brand consistency
• Ability to manage multiple projects, deadlines, and stakeholder priorities in a fast-paced, multi-brand environment
• Strong interpersonal, interviewing, and communication skills with the ability to translate insights into audience-focused content
• Experience creating content strategies that support customer engagement, brand awareness, and business objectives
• Knowledge of distributed, multi-unit, or portfolio-based businesses, including real estate, hospitality, travel, or similar industries preferred

Benefits

At Sun Communities, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility.

• Comprehensive Medical and Prescription coverage with 4 plan options so you can choose the plan that best meets the needs of you and your family
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program providing financial support to team members who further their formal education
• Vacation RV Site Discounts for team members when visiting Sun resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty