Marketing Workflow Senior Specialist

VITAS Healthcare; Miami (FL); Hybrid; USD 70,000 - 100,000; Full time

Job summary

A healthcare organization in Miami is seeking a Senior Marketing Workflow Specialist to streamline project execution and ensure compliance with industry standards. The successful candidate will manage projects from inception to completion, optimize processes, and analyze data to inform decisions. This is a full-time role requiring strong project management skills and a Bachelor's degree in a relevant field.

Qualifications

• Minimum 5 years of relevant experience.
• Ability to work on various assignments simultaneously and meet deadlines.
• Strong project management skills with attention to detail.
• Proficiency in data analysis and reporting.
• Excellent communication and interpersonal skills.
• Superior organization skills
• Ability to manage multiple assignments and meet deadlines.
• Strong interpersonal skills and team player at all levels.
• Ability to negotiate resolutions with vendors and communicate effectively
• Proficiency with Adobe Workfront, Outlook, Word and Excel
• Bilingual a plus.

Responsibilities

• Oversee the entire project lifecycle, from intake to completion.
• Continuously identify opportunities to improve efficiency and streamline workflows.
• Ensure all marketing materials align with healthcare industry regulations.
• Ensure marketing materials comply with healthcare regulations.
• Manage project intake and ensure accuracy of timelines and resources.
• Define project scope and allocate resources and timelines.
• Provide day-to-day management support to the creative team to meet deadlines.
• Ensure adherence to compliance standards across materials.
• Generate regular reports on productivity, timelines and resources.
• Continuously optimize project management processes within the marketing team.
• Coordinate with vendors for bids and timely delivery of collateral.
• Collaborate with project owners and SMEs to track progress of all components.
• Create strategic roadmaps with teams for upcoming projects to boost engagement.
• Coordinate all teams to ensure smooth project delivery and stakeholder satisfaction.
• Monitor Workfront processes and drive improvements.
• Apply best practices to align with brand objectives and goals.
• Communicate status and metrics to departments and leadership; adjust programs as needed.
• Identify and resolve cross-organizational issues.
• Maintain project documentation archives.
• Participate in brainstorming and ideation sessions.
• Build and nurture relationships with internal clients through status meetings.

Skills

Project management skills

Data analysis

Communication skills

Interpersonal skills

Organizational skills

Interpersonal skills

Vendor negotiation

Adobe Workfront

Microsoft Outlook

Microsoft Word

Microsoft Excel

Bilingual

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Workfront

Microsoft Outlook

Microsoft Word

Microsoft Excel

Job description

The Senior Marketing Workflow Specialist will streamline marketing project execution playing a pivotal role in ensuring the smooth and efficient execution of marketing projects from inception to completion. This role will be instrumental in ensuring that marketing projects are managed efficiently, adhere to compliance standards, and contribute to overall team success.

Key Responsibilities

• Project Management: Oversee the entire project lifecycle, from intake to completion.
• Process Optimization: Continuously identify opportunities to improve efficiency and streamline workflows.
• Data Analysis: Generate reports and analyze data to inform strategic decision-making.
• Compliance Adherence: Ensure all marketing materials align with healthcare industry regulations. Must be able to work on-site in our Corporate Miami, Florida office Monday-Friday 8am- 5pm. Hybrid schedule. All duties and responsibilities are to be performed in accordance with VITAS Healthcare Corporation’s policies, procedures, guidelines, contractual commitments and governmental regulations.
• Project Intake Management: Responsible for managing all marketing projects into our project intake system. This includes making sure project details, timelines, and resource requirements are accurate.
• Project Sizing and Planning: Determines project scope and complexity to allocate appropriate resources and timelines. Collaborates with the creative team to establish project deliverables and milestones.
• Internal Project Management: Provides day-to-day project management support to the creative team, ensuring projects stay on track and meet deadlines.
• Compliance Adherence: Ensures all marketing materials adhere to strict compliance standards and regulations within the healthcare industry.
• Data Analysis and Reporting: Generates regular reports on marketing team productivity, project timelines, and resource utilization. Analyzes data to identify trends and opportunities for improvement.
• Process Improvement: Continuously seek ways to optimize project management processes and improve efficiency within the marketing team.
• Works with vendors to gather information and pricing bids for printed and promotional collateral requests; manage timely delivery of such items.
• Works closely with project owners and subject matter experts to assign and monitor progress of all working pieces for projects.
• Collaborate with all teams to create strategic roadmaps of upcoming projects to amplify our employee engagement.
• Facilitates traffic for all areas involved in the delivery of a project or campaign.
• Ensures project deliverables are met in accordance with stakeholders’ expectations and the VITAS brand, vision, and values.
• Manages and monitors the end-to-end Workfront process with expertise, including monitoring workflows, tasks, reviews, and project status; identifies, recommends and leads process improvements.
• Executes project management best practices and tactics that align with brand objectives/goals.
• Communicate with the departments, company and leadership, measuring and sharing project metrics/status; recommend program changes as needed.
• Identifies, communicates, and resolves areas of concern, or cross-organizational issues that may impede or impact other projects/initiatives.
• Maintains/archives project documentation.
• Participate in team brainstorming and creative sessions to collaborate with others on new ideas and initiatives.
• Builds and nurtures positive business relationships with internal clients through contact report follow-up notes and regular status meetings.
• Performs other related duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Experience

• Minimum 5 years of relevant experience.
• Strong project management skills and attention to detail.
• Proficiency in data analysis and reporting.
• Excellent communication and interpersonal skills.
• Must have superior organization skills
• Ability to work on various assignments simultaneously and meet deadlines
• Strong interpersonal skills and team player within all levels of the organization
• Ability to communicate tactfully, verbally and in writing with vendors to resolve problems and negotiate resolutions
• Ability to navigate within automated systems and proficiency in Adobe Workfront, Outlook, Word and Excel
• Bilingual a plus.

Education

Bachelor’s degree in Marketing, Advertising, Communications or related field from an accredited college or university or the international equivalent required.

Reasonable Accommodations

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Hospitals and Health Care