Marketing Virtual Assistant (Part-time)
Part-time - AEST (Australian Eastern Standard Time)
We are looking for a skilled and results-driven Marketing Virtual Assistant (Part-time) to support our client’s digital advertising and marketing efforts. The ideal candidate is a marketing professional with hands‑on experience in paid advertising, content creation, asset management, and budget management across Meta and Google platforms.
Key Responsibilities
Website & Product Management
- Review and update product pricing and details on the client’s e-commerce platform
- Optimize SEO meta fields for product listings to improve search visibility
- Set up and manage Google Analytics for performance tracking
- Update and maintain the contact page, including business email and store location details
- Assist with website improvements and minor updates as needed
Content Creation & Social Media
- Create and publish content across Instagram and Facebook pages
- Develop creative video ideas and content strategies for social media
- Write and publish blog content aligned with the brand’s voice and marketing goals
- Manage and wrap up overstock-related content and promotions
Digital Advertising
- Create and manage Meta (Facebook/Instagram) and Google advertising assets, including ad copy and creatives
- Set up, monitor, and optimize paid advertising campaigns across Meta Ads Manager and Google Ads
- Manage advertising budgets to ensure efficient spend and maximum ROI
- Research and apply relevant keywords using tools such as Google Trends
- Set up and manage campaign tracking and audience targeting
- Monitor campaign performance and provide regular reports and insights
General Marketing Support
- Identify opportunities to improve ad performance and reduce cost per result
- Stay up to date with the latest trends and best practices in digital marketing and paid advertising
- Support the team with any pre-marketing tasks and groundwork before campaigns go live
Requirements
- Proven experience in Meta Ads and Google Ads campaign management
- Strong understanding of digital marketing principles and paid advertising strategies
- Experience in budget management, audience targeting, and performance tracking
- Proficiency in Meta Ads Manager and Google Ads platform
- Familiarity with SEO best practices and e-commerce product optimization
- Strong analytical skills with attention to detail
- Excellent written and verbal communication skills
- Ability to work independently and meet deadlines
Nice To Have
- Experience with graphic design tools such as Canva or Adobe Creative Suite
- Knowledge of content marketing and blog writing
- Experience with Google Analytics or similar reporting tools
- Basic understanding of website management and minor updates