Marketing Undergraduate Intern

Coca-Cola inc; Atlanta (GA); On-site; USD 25,000 - 34,000; Full time

Job summary

The Coca-Cola Company is seeking talented students for Summer 2024 internships in Global Marketing, based at the Headquarters in Atlanta, GA. Current students pursuing a Bachelor's degree in Marketing or related field with graduation no earlier than December 2024 are invited to apply.

Internships cover Integrated Media Exchange – sports, creative agency marketing, social and digital marketing, media partnerships, Human Insights, and Marketing Operations & Marketing Capabilities.

Qualifications

• MARKETING CONCEPTS: Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans. (e.g. brand positioning brand architecture SWOT Analysis competitive assessment marketing objectives/strategies consumer segmentation)
• THOUGHT GENERATION: Ability to generate new ways of thinking about consumers and applying to businesses (e.g. experiential marketing intuitive trend forecasting and product innovation).
• COLLABORATION: Ability to collaborate cross-functionally across the organization listen with empathy to understand different points of view and communicate to various audiences by expressing ideas clearly balancing passion with comprehension.
• PASSION: Passionate about consumer marketing and The Coca-Cola Company

Skills

Marketing concepts

Idea generation

Collaboration

Passion for marketing

Education

Bachelor's degree in Marketing or related field

Job description

There's something special about The Coca-Cola Company. There's a sense of pride that comes from building brands people love and making the most of ourselves as a company and as individuals.

In one way you've known us all your life. Perhaps you even think of Coca-Cola® as a friend. And like all our friends Coca-Cola is evolving in new and exciting ways.

We are on a new journey of growth building on our most formidable assets: our brands our financial strength our global reach our unrivaled distribution system and the strong commitment of our management and employees worldwide.

Our journey focuses on leveraging these strengths to become a truly sustainable growth company and ultimately one of the most respected companies in the world.

What do we offer?

• The Coca-Cola Company's extraordinary heritage our leading brands and the global scale of what we do
• The challenge of meaningful work – our unique global system offers constant opportunities to develop world-class skills and a truly international career
• Global work – understand and work with 190+ countries
• A unique culture where people convert their passion into action
• The kind of competitive compensation you would expect from a world leader

What do we expect from you?

• The ability to contribute to make a difference and have a tangible impact – turning your passion into action
• Creative and fresh thinking in your work and your life regardless of your role
• A learning mindset – be a sponge absorbing every experience as an opportunity to learn and grow with us
• A spirit of collaboration – you thrive when you work with a diverse range of people with different views perspectives and priorities
• A pragmatic and commercial mindset that understands the challenge of sustainability.

Seeking talented students for internships in Summer 2024in Global Marketing. In posting to this profile you may be considered for potential internship opportunities within the following groups:

• Integrated Media Exchange – Sports Marketing
• Integrated Media Exchange – Creative Agency Marketing
• Integrated Media Exchange – Social and Digital Marketing
• Integrated Media Exchange – Media Partnerships
• Human Insights
• Marketing Operations & Marketing Capabilities

Successful candidates will exhibit the following skills & attributes:

• MARKETING CONCEPTS: Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans. (e.g. brand positioning brand architecture SWOT Analysis competitive assessment marketing objectives/strategies consumer segmentation)
• THOUGHT GENERATION: Ability to generate new ways of thinking about consumers and applying to businesses (e.g. experiential marketing intuitive trend forecasting and product innovation).
• COLLABORATION: Ability to collaborate cross-functionally across the organization listen with empathy to understand different points of view and communicate to various audiences by expressing ideas clearly balancing passion with comprehension.
• PASSION: Passionate about consumer marketing and The Coca-Cola Company

Education requirement: Current pursuing a Bachelor's degree in Marketing Business or related field of study with a final graduation date no earlier than December 2024.

Travel: Summer internships may require limited travel based on assignment

Work Location: The Coca-Cola Company Headquarters in Atlanta GA

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity and/or expression status as a veteran and basis of disability or any other federal state or local protected class.

The Coca-Cola Company is committed to fostering a diverse and inclusive workforce. Our company recognizes the immense potential and unique experiences that international candidates can bring to this role. As such we are open to candidates who may require sponsorship in the future on a limited basis.

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