Product Manager, Digital

Coca-Cola HBC; Atlanta (GA); On-site; USD 202,000 - 229,000; Full time

Job summary

Coca-Cola HBC in Atlanta, GA is seeking a Product Manager - Digital to own the backlog and translate strategy into sprint-ready work. You will partner with engineering, data science, and design to deliver high-quality features in an agile setup.

You will define user stories, acceptance criteria, and measure impact with data and experimentation, driving adoption and scaling across markets.

Qualifications

• Bachelor’s degree in Business, Technology, Engineering, or related field; Master’s preferred.
• 8+ years of product ownership/management experience in Agile software or data teams.
• Experience leading digital products in large, matrixed organizations.
• Strong understanding of agile delivery and customer-centric design.

Responsibilities

• Translate strategy into execution with epics, user stories, and acceptance criteria.
• Own and prioritize the product backlog to maximize value.
• Be the voice of the user and represent needs in prioritization and design.
• Lead sprint planning, backlog refinement, and reviews to maintain delivery tempo.
• Collaborate with engineering, data science, and UX/UI to deliver scalable features.

Skills

Agile Methodology

Application Development

Budgeting

Decision Making

Leadership

SQL

Microsoft Azure

Communication

Stakeholder Management

Education

Bachelor’s degree in Business, Technology, Engineering, or related field

Master’s degree preferred

Tools

Microsoft Azure

SQL

APIs

Job description

Job Description Summary: Role Overview

We are seeking a Product Manager - Digital to drive the day-to-day delivery of a digital product within our Digital Product & Engineering organization. Reporting to a Product Manager and working within an agile squad, you will own the product backlog for your product, translate product strategy into sprint-ready work, and partner closely with engineering, data science, and design teams to deliver high-quality features. You will make the day-to-day prioritization decisions that keep delivery moving while ensuring every sprint advances the product vision and roadmap established by the Product Manager. The ideal candidate is a hands-on product professional who pairs sharp prioritization with the technical fluency needed to work shoulder to shoulder with engineers and data scientists. You translate product strategy and business requirements into clear user stories, acceptance criteria, and sprint-ready work.

What You’ll Do for Us

• Translate strategy into execution: leverage strong business acumen to turn the product vision and roadmap into clear epics, user stories, and acceptance criteria that the team can build against with confidence
• Own and prioritize the product backlog: maintain, refine, and continuously prioritize the backlog for your product area so the team always works on the highest-value items, balancing user needs, business objectives, and technical feasibility
• Be the voice of the user on the team: work closely with the business to develop a deep understanding of how various personas use the product, and represent those needs in every prioritization and design decision
• Drive agile delivery: lead sprint planning, backlog refinement, and reviews; clarify requirements in real time; and make timely decisions on scope and trade-offs to keep delivery on track
• Make the call on functionality: serve as the decision-maker on what the team builds next within your area, escalating cross-team dependencies and risks early and resolving them with stakeholders
• Partner across the product team: work day-to-day with engineering, data science, UX/UI design, and the business to deliver an intuitive, high-impact experience and drive a continuous improvement cycle via user feedback, data, and experimentation
• Support adoption and scaling: contribute to enablement, communication, and change efforts so features are adopted, trusted, and embedded into Coca-Cola’s decision-making routines as the product scales across markets
• Measure and iterate: define and track the right success metrics for your area, and use quantitative analysis and experimentation to inform what to build, refine, or retire

Requirements & Qualifications

• Bachelor’s degree in Business, Technology, Engineering, or a related field; Master’s preferred
• 8+ years of experience as a Product Owner, Product Manager, Business Analyst, or equivalent in Agile software or data product teams
• Proven experience leading complex digital products or platforms within large, matrixed, global organizations.
• Strong understanding of modern product operating models, agile delivery methodologies, and customer-centric design principles.
• Experience leveraging data, analytics, and artificial intelligence capabilities to improve business performance and product effectiveness.
• Demonstrated ownership of a product backlog, with a track record of writing clear user stories and acceptance criteria and shipping features that delivered measurable value
• Strong command of agile delivery (Scrum or SAFe), including sprint planning, backlog refinement, and prioritization frameworks
• Technical fluency to collaborate effectively with engineering and data science, including comfort discussing data, models, APIs, and trade-offs
• Experience with data-driven or AI/ML-powered products, ideally analytics, decision-intelligence, or optimization tools used by business stakeholders
• Strong prioritization and analytical judgment, able to use data to weigh business value and sequence work
• Excellent communication and stakeholder management skills, able to align a cross-functional team and keep partners informed and bought in
• Experience operating in fast-moving environments and balancing technical complexity with business usability so outputs are actionable and explainable
• Preferably have a Product Owner or agile certification (e.g., CSPO, SAFe POPM)
• Hands-on exposure to AI/ML model deployment, experimentation, or algorithmic optimization
• Familiarity with marketing analytics, revenue growth management, pricing, promotions, or trade investment optimization
• Experience integrating enterprise analytics products into business workflows and scaling adoption across markets

Skills

• Agile Methodology
• Application Development
• Budgeting
• Business Processes
• Business Value Creation
• Change Management
• Decision Making
• Financial Forecasting
• Leadership
• Long Term Planning
• Microsoft Azure
• Microsoft Office
• Negotiation
• Process Improvements
• Risk Assessments
• Risk Management
• Software Development
• Software Development Life Cycle (SDLC)
• Strategic Alignment
• Strategic IT
• Structured Query Language (SQL)
• Vendor Management
• Waterfall Model

Pay Range

Pay Range: United States: 202,000 - 229,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30.

Annual Incentive reference value is a market-based competitive value for your role.

It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America

City/Cities: Atlanta

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: September 18, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands.

Learn more about our system and how we're making an impact.

As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience.

We're glad you've chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.