Product Manager, Digital

The Coca-Cola Company; Atlanta (GA); On-site; USD 202,000 - 229,000; Full time

Job summary

The Coca-Cola Company in Atlanta is seeking a Product Manager - Digital to drive day-to-day delivery of a digital product within our Digital Product & Engineering organization. You will own the product backlog, translate strategy into sprint-ready work, and collaborate with engineering, data science, and design teams to deliver high-quality features.

The ideal candidate translates product strategy into user stories, acceptance criteria, and sprint-ready work, balancing user needs and business

Qualifications

• Proven experience leading complex digital products or platforms within large, matrixed, global organizations.
• Strong understanding of modern product operating models, agile delivery methodologies, and customer-centric design principles.
• Experience with data-driven AI/ML-powered products, ideally analytics, decision-intelligence, or optimization tools used by business stakeholders.
• Demonstrated ownership of a product backlog with a track record of writing clear user stories and acceptance criteria and shipping features that delivered measurable value.
• Strong command of agile delivery (Scrum or SAFe), including sprint planning, backlog refinement, and prioritization frameworks.
• Technical fluency to collaborate effectively with engineering and data science, including comfort discussing data, models, APIs, and trade-offs.
• Familiarity with marketing analytics, revenue growth management, pricing, promotions, or trade investment optimization
• Experience integrating enterprise analytics products into business workflows and scaling adoption across markets

Responsibilities

• Translate strategy into execution via clear user stories and acceptance criteria.
• Own and prioritize the product backlog to deliver highest value.
• Be the voice of the user and represent needs in prioritization decisions.
• Drive agile delivery including sprint planning and backlog refinement.
• Decide on what the team builds next and manage cross-team dependencies.
• Collaborate with engineering, data science, UX & design, and business teams.
• Support adoption and scaling across markets.
• Define and track success metrics using data and experimentation.

Skills

Agile Methodology

Application Development

Budgeting

Business Processes

Leadership

Decision Making

Financial Forecasting

SQL

AI/ML capabilities

Data Analytics

Stakeholder Management

Communication Skills

Education

Bachelor's degree in Business/Technology/Engineering

Master's degree preferred

Tools

Microsoft Azure

Microsoft Office

Job description

Job Description Summary:

RoleOverview:

We are seeking a Product Manager - Digital to drive the day-to-day delivery of a digital product within our Digital Product & Engineering organization. Reporting to a Product Manager and working within an agile squad, you will own the product backlog for your product, translate product strategy into sprint-ready work, and partner closely with engineering, data science, and design teams to deliver high-quality features. You will make the day-to-day prioritization decisions that keep delivery moving while ensuring every sprint advances the product vision and roadmap established by the Product Manager.

The ideal candidate is a hands-on product professional who pairs sharp prioritization with the technical fluency needed to work shoulder to shoulder with engineers and data scientists. You translate product strategy and business requirements into clear user stories, acceptance criteria, and sprint-ready work.

WhatYou'llDoforUs

• Translatestrategyintoexecution: leveragestrongbusinessacumento turntheproductvisionandroadmapintoclearepics,userstories,andacceptancecriteriathattheteamcanbuildagainstwithconfidence

• Ownandprioritizetheproductbacklog: maintain,refine,andcontinuouslyprioritizethebacklogforyourproductareasotheteamalwaysworksonthehighest-valueitems,balancinguserneeds,businessobjectives,andtechnicalfeasibility

• Bethevoiceoftheuserontheteam: workcloselywiththebusinessto developadeepunderstandingofhowvariouspersonasusetheproduct,andrepresentthoseneedsineveryprioritizationanddesigndecision

• Driveagiledelivery: leadsprintplanning,backlogrefinement,andreviews;clarifyrequirementsinrealtime;andmaketimelydecisionsonscopeandtrade-offstokeepdeliveryontrack

• Makethecallonfunctionality: serveasthedecision-makeronwhattheteambuildsnextwithinyourarea,escalatingcross-teamdependenciesandrisksearlyandresolvingthemwithstakeholders

• Partneracrosstheproductteam: workday-to-daywithengineering,datascience,UX/UIdesign,andthebusinesstodeliveranintuitive,high-impactexperienceanddriveacontinuousimprovementcycleviauserfeedback,data,andexperimentation

• Supportadoptionandscaling: contributetoenablement,communication,andchangeeffortssofeaturesareadopted,trusted,andembeddedintoCoca-Cola'sdecision-makingroutinesastheproductscalesacrossmarkets

• Measureanditerate: defineandtracktherightsuccessmetricsforyourarea,andusequantitativeanalysisandexperimentationtoinformwhattobuild,refine,orretire

Requirements&Qualifications

• Bachelor'sdegreeinBusiness,Technology,Engineering,orarelatedfield;Master'spreferred

• 8+yearsofexperienceasaProductOwner,ProductManager,BusinessAnalyst,orequivalentinAgilesoftwareordataproductteams

• Proven experience leading complex digital products or platforms within large, matrixed, global organizations.

• Strong understanding of modern product operating models, agile delivery methodologies, and customer-centric design principles.

• Experienceleveragingdata, analytics, and artificial intelligence capabilities to improve business performance and product effectiveness.

• Demonstratedownershipofaproductbacklog,withatrackrecordofwritingclearuserstoriesandacceptancecriteriaandshippingfeaturesthatdeliveredmeasurablevalue

• Strongcommandofagiledelivery(ScrumorSAFe),includingsprintplanning,backlogrefinement,andprioritizationframeworks

• Technicalfluencytocollaborateeffectivelywithengineeringanddatascience,includingcomfortdiscussingdata,models,APIs,andtrade-offs

• Experiencewithdata-drivenorAI/ML-poweredproducts,ideallyanalytics,decision-intelligence,oroptimizationtoolsusedbybusinessstakeholders

• Strongprioritizationandanalyticaljudgment,abletousedatatoweighbusinessvalueandsequencework

• Excellentcommunicationandstakeholdermanagementskills,abletoalignacross-functionalteamandkeeppartnersinformedandboughtin

• Experienceoperatinginfast-movingenvironmentsandbalancingtechnicalcomplexitywithbusinessusabilitysooutputsareactionableandexplainable

• Preferably have aProductOwneroragilecertification(e.g.,CSPO,SAFePOPM)

• Hands-onexposuretoAI/MLmodeldeployment,experimentation,oralgorithmicoptimization

• Familiaritywithmarketinganalytics,revenuegrowthmanagement,pricing,promotions,ortradeinvestmentoptimization

• Experienceintegratingenterpriseanalyticsproductsintobusinessworkflowsandscalingadoptionacrossmarkets

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model

Pay Range:

United States: 202,000 - 229,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

September 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.