Marketing Technology Specialist

Foley & Lardner LLP; Washington (District of Columbia); Hybrid; USD 62,000 - 102,000; Full time

Job summary

An established industry player is seeking a Marketing Technology Specialist to enhance data management and analytics within their CRM system. This role is pivotal for ensuring data integrity and supporting strategic marketing initiatives. You will leverage your analytical skills to clean and maintain data, develop reports, and implement best practices that drive business decisions. Join a collaborative environment where your contributions will directly impact the firm's competitive edge in the legal industry. If you are detail-oriented and passionate about data, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in data reporting and analytics.
• Strong preference for experience with CRM systems.

Responsibilities

• Manage data clean-up and ensure data quality in the CRM system.
• Develop reports and best practices for data entry and analysis.
• Provide superior customer service to end users.

Skills

Data Analysis

Attention to Detail

Data Management

CRM Systems

Reporting

Customer Service

Education

Bachelor's Degree

Tools

PowerBI

Job description

Overview

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.

The Marketing Technology Specialist will be responsible for the day-to-day administration and analysis of data stored within Foley’s Customer Relationship Management (CRM) system. This position will also support the firm’s email marketing system and experience database, and responsibilities include ensuring complete and accurate data in the appropriate systems of record, starting with our CRM system. This person must have keen attention to detail and good judgment to help review and consolidate duplicative data and create technology solutions to maintain data over time through automation and where necessary, manual processes. The Specialist should be highly focused on finding ways to use strategic data to give Foley & Lardner a competitive advantage in the legal industry as this is a critical role where outcomes could help impact strategic decision making at the firm.

Responsibilities

• Handles data clean-up for data in the CRM system, leveraging all tools at our disposal
• Develops best practices guidelines for entering data into the system
• Interprets functional needs and works with developers to ensure appropriate system configuration and modification changes
• Enters data into the system provided by lawyers or other team members on the Business Development and Marketing team
• Ensures system controls are in place to help preserve and enhance the overall quality of data
• Creates and runs reports on a regular basis to provide updated data to various departments
• Creates, manages, and follows data standards, processes and procedures
• Identifies the appropriate data sources for research to ensure accuracy
• Researches and resolves conflicting information
• Communicates with end users to assist in validating information
• Commits to high standards for data quality
• Strives for precision, accuracy and efficiency
• Establishes best practices for data analysis and analytics that ensure ongoing use of data to drive strategic business decisions
• Looks for, implements, and uses tools that help better analyze data available for strategic marketing
• Develops system reports using built-in CRM functionality as well as tools such as PowerBI for visualizing data output
• Provides superior customer service to end users

Qualifications

• Bachelor's Degree required
• Minimum of three (3) years of experience with reporting on data and analytics required
• Experience working with CRM systems strongly preferred
• Professional services firm experience preferred

Pursuant to the Washington DC Pay Transparency Law, the salary range for this Washington DC based position is between $62,100- $101,300. These figures represent the full compensation range of this position. The actual offered amount will be determined based on the following factors: education, experience, geographic market, and internal pay equity at Foley. #LI-Hybrid