Marketing Technology Specialist

International Executive Service Corps; Washington (District of Columbia); Hybrid; USD 75,000 - 95,000; Full time

Job summary

An established industry player is seeking a Marketing Technology Specialist to enhance their outreach efforts through innovative marketing technologies. This role involves managing CRM and ERM systems, executing email marketing campaigns, and ensuring data integrity. The ideal candidate will have a strong background in CRM systems, particularly Salesforce, and excellent communication skills to collaborate with attorneys and staff. Join a dynamic team that values collaboration and offers a hybrid work model, providing flexibility to work both on-site and remotely. This is an exciting opportunity to contribute to the firm’s marketing strategies and drive impactful results.

Benefits

Medical/Dental/Vision insurance

401k with employer contribution

Parental leave

Transportation fringe benefit program

Generous paid time off policy

Long-term and short-term disability policies

Qualifications

• 4+ years experience with CRM/ERM systems, preferably Salesforce.
• Solid technical proficiency required with Microsoft Excel.

Responsibilities

• Maintain CRM/ERM systems and execute marketing campaigns.
• Perform data quality and maintenance for the CRM/ERM system.

Skills

CRM/ERM systems

Salesforce

LexisNexis InterAction

SigParser

Email marketing systems

Microsoft Excel

Database management

Interpersonal communication

Critical thinking

Problem resolution

Education

Bachelor's degree

Tools

Vuture

Job description

Katten is a full-service law firm with approximately 700 attorneys in locations across the United States and in London and Shanghai. Clients seeking sophisticated, high-value legal services turn to Katten for counsel locally, nationally and internationally. The firm’s core areas of practice include corporate, financial markets and funds, insolvency and restructuring, intellectual property, litigation, real estate, structured finance and securitization, transactional tax planning, private credit and private wealth. Katten represents public and private companies in numerous industries, as well as a number of government and nonprofit organizations and individuals.

Marketing Technology Specialist

The Marketing Technology Specialist is responsible for systems that support the relationship-building efforts of the Firm’s attorneys and the outreach efforts of the Marketing Business Development Department. Specifically, the Marketing Technology Specialist will perform daily operations and quality control for the Contact Relationship Management (CRM) system, Enterprise Relationship Management (ERM) system, and execute marketing campaigns through the email distribution system. The Marketing Technology Specialist maintains professionalism and strict confidentiality in all client and firm matters.

This position may be located in our Chicago, Washington D.C. or New York office. Katten offers a hybrid work model, allowing the flexibility to work both on-site and remotely on a regular basis (KattenFlex).

Essential Duties and Responsibilities include, but may not be limited to, the following. Other duties may be requested and/or assigned. Essential functions are primary job duties that an individual must be able to perform successfully with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Create and maintain the firm’s mailing and event lists in the CRM/ERM. Execute related campaigns through the email marketing system, from inception through execution to post-campaign communication. This includes populating contact lists, issuing marketing communications, creating event registration pages, tracking event responses and attendance and conducting daily searches for additions/changes. Prepare impact reports that include engagement statistics.

• Perform data quality and maintenance for the CRM/ERM system, including resolving user tickets, researching and updating company/contact information, logging outreach activities, processing undeliverable emails, managing contact subscriptions and addressing requests for information (e.g., list exports, reports). Establish and adhere to data standards/rules per advertising compliance laws and vendor best practices.

• Serve as a subject matter expert for the CRM/ERM and e-mail marketing systems on marketing projects to advance the department’s technology, including upgrades and enhancements, third-party integrations, end-user rollouts and training.

• Guide attorneys and legal executive assistants in CRM/ERM best practices and system use. Lead technical issue resolution with outside vendors and internal IT resources. Develop policies, procedures, application structure and training curriculum for the CRM/ERM and e-marketing platforms.

Knowledge, Skills and Abilities

• Bachelor’s degree and four or more years of experience with CRM/ERM systems required, preferably in Salesforce, LexisNexis InterAction and SigParser. Experience with email marketing systems, particularly Vuture, is strongly preferred. Knowledge of marketing and business development workstreams desired, preferably within a law firm or professional services environment.

• Solid technical proficiency required with moderate to expert knowledge of Microsoft Excel. Experience in database management with the ability to synthesize and analyze large data sets. Exhibit a high degree of critical thinking with an aptitude for detail and accuracy.

• Excellent interpersonal, verbal, and written communication skills. Ability to communicate with courtesy and diplomacy, efficiently follow written and verbal instructions, provide information in various formats, and maintain effective relationships with a diverse group of attorneys, clients, staff, and outside contacts.

• Exhibit a high degree of initiative in managing multiple priorities simultaneously in a fast-paced, deadline-driven, detail-oriented work environment, utilizing excellent judgment, administrative abilities, and decision-making skills. Proactive with excellent troubleshooting, problem resolution, and follow-through skills with the ability to work autonomously.

• Dependable team player who works collaboratively and cooperatively with others in a team-oriented environment. Ability to act independently and make decisions within the scope of the position’s responsibilities.

• Possesses excellent knowledge of reading, writing, grammar, spelling, punctuation, proofreading, and formatting to analyze and interpret source data, perform administrative functions and prepare relevant documentation.

In our Washington D.C. office, the annualized salary range for this position is $75,000 to $95,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.

We offer an outstanding benefit package which includes: medical/dental/vision, 401k with employer contribution, parental leave, transportation fringe benefit program, back-up care option, generous paid time off policy, and long-term and short-term disability policies.

Katten Muchin Rosenman LLP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.