Marketing Technology Manager

MASH; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

MASH is seeking a hands-on MarTech Manager to optimize CRM, marketing automation, and data workflows across clients. You’ll map end-to-end marketing engine performance, identify friction, and drive practical changes in our tech and processes.

You’ll work across campaigns, analytics, tracking and reporting to enable better marketing decisions. The role requires strong hands-on experience with major platforms, data tools, and automation, with an adaptable, problem‑solving mindset.

Qualifications

• 6+ years of experience across marketing operations, CRM, marketing automation, and MarTech.
• Experience across multiple client environments and technology stacks.
• Hands-on proficiency with key marketing tech platforms and data analytics tools.

Responsibilities

• Review and optimize CRM and marketing automation stacks across clients.
• Build and optimise lead journeys, segments, workflows, forms and campaigns.
• Ensure accurate tracking, reporting and data quality across systems.
• Develop dashboards and KPIs using GA4, GTM and Looker Studio.
• Identify friction points between tools and processes and implement practical improvements.

Skills

Marketing operations

CRM experience

Marketing automation

Digital marketing

Stakeholder communication

Tools

HubSpot

Salesforce Marketing Cloud

Marketo

GA4

Google Tag Manager

Looker Studio

Zapier

Make

Job description

About the role

We’re looking for a hands‑on MarTech Manager to help MASH and our clients get more from their CRM, marketing automation, data and wider martech ecosystem.

This is not a platform administration role. You’ll look at how the marketing engine works end to end, identify where technology or process is creating friction, recommend practical improvements, and then help make them happen.

You’ll work across CRM, marketing automation, integrations, campaign operations, analytics, tracking and reporting, helping connect systems so marketing teams can work more efficiently and make better decisions.

You need to be comfortable moving between thinking and doing: bringing a clear point of view on what should change while being equally happy getting into the platforms, workflows and data yourself.

CRM & Marketing Automation

• Review existing CRM and marketing technology stacks and identify opportunities to simplify, integrate or improve them.
• Manage and optimise CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo or equivalent.
• Build and optimise lead journeys, audience segments, automated workflows, forms, landing pages and email campaigns.
• Improve lead management, database structure, segmentation and handover between marketing and sales.
• Troubleshoot platform and integration issues and support the implementation of new tools where required.

Campaign Operations & Digital Infrastructure

• Set up, test, launch and optimise digital marketing campaigns and associated workflows.
• Ensure campaigns, forms, pixels, links, audiences and tracking are configured correctly.
• Support website, CMS and landing‑page improvements where required
• Work with marketing teams to improve on‑page SEO fundamentals, including metadata, headings, internal linking, page structure and content optimisation.
• Make sure marketing activity is measurable and connected across systems.
• Work with marketing teams and specialists to ensure technology supports campaign delivery rather than slowing it down

Data, Reporting & Optimisation

• Establish useful KPIs and reporting across CRM, campaigns, website and lead‑generation activity.
• Build and maintain practical dashboards using tools such as GA4, Google Tag Manager and Looker Studio.
• Analyse marketing and customer data and turn it into clear, actionable recommendations.
• Identify gaps in tracking, attribution or data quality and help resolve them.
• Use performance data to identify where processes, campaigns or technology can be improved.

Automation, AI & Process Improvement

• Identify repetitive or fragmented marketing processes that can be simplified or automated.
• Build workflows connecting marketing platforms, teams and data using tools such as Zapier, Make or equivalent.
• Explore practical uses of AI‑enabled marketing tools that improve speed, personalisation or effectiveness.
• Document systems and workflows so they are scalable, repeatable and easy for teams to use.
• Stay curious about emerging tools, but recommend technology based on genuine business value rather than novelty.

About You

• You bring 6+ years of experience across marketing operations, CRM, marketing automation, MarTech, digital marketing or a related discipline.
• You have worked across more than one organisation, client or marketing environment and are comfortable adapting to different technology stacks and ways of working.
• You have strong hands‑on experience with platforms such as HubSpot, Salesforce Marketing Cloud, Marketo or similar.
• You are confident with marketing analytics and tracking tools such as GA4, Google Tag Manager and Looker Studio.
• You have practical experience with workflow and integration tools such as Zapier, Make or equivalent.
• You have a solid working understanding of SEO fundamentals, including on‑page optimisation, technical SEO basics, keyword performance and organic traffic analysis.
• You understand the broader digital marketing ecosystem, including websites, email, paid media, lead generation and campaign analytics, without necessarily needing to be the channel specialist executing all of them.
• You can assess a marketing technology problem, recommend a sensible solution and then help implement it.
• You are comfortable interpreting marketing and customer data and explaining what it means to non‑technical stakeholders.
• Experience using AI‑enabled tools within marketing workflows is highly valuable.
• Basic HTML/CSS knowledge is useful.
• You can work independently, troubleshoot problems and make sound decisions without needing constant direction.
• You are commercially minded, curious and proactive, with a natural instinct to improve how things work.

Please Note

Due to the high volume of applications, we unfortunately can’t get back to every one of you, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.