Marketing Technology Consultant

Acxiom; Raleigh (NC); Remote; USD 90,000 - 130,000; Full time

Job summary

A forward-thinking company is seeking a Marketing Technology Consultant to shape client strategies and deliver impactful solutions. In this role, you will engage with diverse clients, leveraging advanced marketing technologies to address complex business challenges. Your expertise in Adobe products and strong interpersonal skills will be crucial in fostering collaboration and driving project success. This position offers the opportunity to work with Fortune 500 companies, providing strategic insights and developing comprehensive marketing roadmaps. Join a team that values innovation and diversity, and make a significant impact in the marketing technology landscape.

Qualifications

• 8+ years in marketing technology consulting or related roles.
• Experience with Adobe RTCDP, CJO, and CJA.
• Strong interpersonal and collaboration skills.

Responsibilities

• Develop marketing strategies leveraging technology for clients.
• Analyze client needs and translate them into technical specifications.
• Evaluate marketing technology vendors and recommend solutions.

Skills

Marketing Technology Consulting

Project Management

Interpersonal Skills

Problem Solving

Adobe RTCDP

Business Requirement Analysis

Vendor Assessment

Marketing Strategy Development

Data-Driven Insights

Education

Bachelor's degree in Marketing

MBA or higher degree

Tools

Adobe Products

CDPs

CRM

Analytics Tools

Digital Advertising Tools

Job description

At Acxiom, our Marketing Technology Consultants play a pivotal role in understanding and shaping our clients' needs. They excel in crafting precise business and systems requirement documents, conducting thorough research, and delivering strategic insights for key business decisions. Their involvement in implementing transformative changes is paramount.

The essence of this role lies in fostering collaboration with an array of partner-provided marketing platforms like Adobe and Salesforce.

Job Role Summary

In this role, you will engage directly with our valued customers, delivering top-tier consulting services that seamlessly integrate cutting-edge technologies to meet their unique needs. You will analyze complex business challenges faced by prospects and clients, translating these into comprehensive business requirements that align data with user journeys. Your skills in managing customer expectations and project scope through workshops and meetings will be vital. Collaboration with stakeholders will drive project success. Initially, this role will focus on Adobe products: RTCDP, CJO, and CJA.

Duties and Responsibilities

1. Marketing Strategy Development: Collaborate with clients to understand their objectives and design marketing strategies leveraging technology.
2. Technology Roadmap Planning: Develop comprehensive roadmaps for adopting and integrating marketing platforms.
3. Vendor Assessment and Selection: Evaluate marketing technology vendors and recommend suitable options.
4. Use Case Definition: Identify and develop detailed scenarios demonstrating solution impacts.
5. Business Requirement Definition: Analyze and translate client needs into technical specifications.
6. Business Value Assessment: Quantify potential ROI and provide data-driven insights.

Required Experience and Technical Expertise

• Bachelor's degree in marketing, Business, IT, or related field.
• 8+ years in marketing technology consulting or related roles.
• Experience with Adobe RTCDP, CJO, and CJA.
• Strong interpersonal and collaboration skills.
• Proven problem-solving abilities.
• Deep industry knowledge of marketing technologies and trends.
• Experience providing strategic consulting to diverse clients, including Fortune 500 companies.
• Ability to translate client needs into effective solutions.
• Proficiency with CDPs, marketing automation, CRM, analytics, and digital advertising tools.

Preferred Qualifications

• Advanced mastery of MarTech / AdTech products.
• MBA or higher degree preferred.
• Adobe Certifications in RTCDP, CJO, CJA.

Location: Home-based - Conway, Arkansas

Acxiom is an equal opportunity employer. We value diversity and inclusion in our workforce, and do not discriminate based on race, color, sex, age, religion, or other protected statuses.