Marketing Technology Analyst

Fisher Investments; Plano (TX); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

100% paid medical, dental and vision

50% 401(k) match up to IRS max

20 days PTO + 10 holidays

Hybrid work-from-home option (subject

Job summary

Fisher Investments in Plano, TX is seeking a Marketing Technology Analyst to help coordinate and manage the marketing technology stack. You will work with marketing, IT and external vendors to plan and execute projects across global channels.

Responsibilities include configuring platforms for measurement, managing cross-platform integrations, documenting requirements, delivering training, and ensuring uptime and accuracy of the tech stack for worldwide campaigns.

Qualifications

• 3+ years of professional experience in marketing technology or IT.
• Hands-on experience with web analytics, digital content management and marketing automation tools.
• Ability to write and troubleshoot JavaScript, HTML and CSS.
• Familiarity with web debugging tools, CMS, Analytics, A/B testing tools, TMS, Manual/Automated QC, Ad Tech platforms.
• Familiarity with Excel, macros, and SQL scripting/editing.

Responsibilities

• Help with ongoing monitoring and enhancements of platforms/tools in the Marketing technology stack, including cross platform integrations and managing technical vendors
• Configure advertising and marketing technology platforms to support global marketing measurement and activation across digital marketing experiences
• Communicate business enhancements and modifications – verbally or through written documentation – to senior management, peers, staff and other employees so that issues and solutions are understood
• Capture and document requirements for system enhancements from global marketing team
• Conduct trainings and provide technical expertise and support for global marketing
• Ensure quality, uptime and accuracy of tech stack

Skills

Web analytics

Marketing automation

JavaScript

HTML

CSS

Education

Bachelor's degree or equivalent

Tools

CMS

Tealium

Facebook for Business

Google AdWords

Google Analytics

Excel

Macros

SQL

Job description

Overview

Do you have experience driving multinational growth by creating unique solutions in the martech and adtech space? If so, this MarTech Analyst opportunity may be the perfect fit for you.

The Opportunity

As a Marketing Technology Analyst, you will help with the coordination and daily management of marketing tools and platforms used by the marketing department. Reporting to the Marketing Technology Manager, you will coordinate the efforts between marketing and third-party contractors, consultants and internal IT staff to complete projects according to plan. You will work with management and marketing channels to establish a project's goals and oversee quality control throughout its life cycle.

The Day-to-Day

• Help with ongoing monitoring and enhancements of platforms/tools in the Marketing technology stack, including cross platform integrations and managing technical vendors
• Configure advertising and marketing technology platforms to support global marketing measurement and activation across digital marketing experiences
• Communicate business enhancements and modifications – verbally or through written documentation – to senior management, peers, staff and other employees so that issues and solutions are understood
• Capture and document requirements for system enhancements from global marketing team
• Conduct trainings and provide technical expertise and support for global marketing
• Ensure quality, uptime and accuracy of tech stack

Qualifications

• 3+ years of professional experience in marketing technology or IT; Bachelor's degree or equivalent combination of education and experience
• Hands-on experience with web analytics, digital content management and marketing automation tools
• Ability to write and troubleshoot JavaScript, HTML and CSS
• Familiarity with web debugging tools, CMS, Analytics, A/B testing tools, TMS, Manual/Automated QC, Ad Tech platforms (Facebook for Business, Google Adwords, Tealium)
• Familiarity with Excel, macros, and SQL scripting/editing

Why Fisher Investments

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER