Marketing Technology Specialist

ManpowerGroup; Frederick (MD); On-site; USD 70,000 - 78,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

Parental leave

401(k) matching

PTO

Company holidays

Education support

Job summary

ManpowerGroup in Frederick, MD is seeking a Marketing Technology Specialist to own and optimize marketing systems. This full-time onsite role blends marketing expertise with technical execution, from CRM configuration to automation and measurement.

You will engage with analytics, GA4, Tag Manager, and AI tools to drive revenue and clarify cross-channel performance, while training client teams and integrating platforms at scale.

Qualifications

• 3–5 years in digital marketing with hands-on technical and measurement experience.
• Agency experience and certifications in Google Analytics, Google Ads, or HubSpot are a plus.
• Hands-on with Google Tag Manager and GA4 (event/conversion tracking setup and QA) and CRM administration.
• Familiarity with Zapier or Make; strong lead tracking, attribution, and revenue linkage.

Responsibilities

• Configure and manage CRMs across platforms.
• Build automation workflows: segmentation, triggers, lead routing, lifecycle stages.
• Train client teams to use their CRM effectively.

Skills

CRM administration

Analytics interpretation

Marketing automation

Education

Google Analytics certification

Google Ads certification

HubSpot certification

Tools

Google Tag Manager

GA4

Zapier

Make

WordPress

HubSpot

Job description

Marketing Technology Specialist – Frederick, MD | Full-time | Onsite | $70-$78K

This is a full-time permanent role with excellent benefits and career growth.

About the Role

Searching for an agency that gives you the reigns to build and own high-impact marketing systems? We are looking for a marketer-first technologist who connects data, automates workflows, and ensures every channel reaches maximum value.

You'll sit inside the delivery team alongside channel specialists and a Performance Marketing Strategist. When CRMs need configuring, you build it. When tracking breaks down, you fix it. This is a role where you can make a real difference.

What You'll Do

CRM & Marketing Automation

• Configure and manage CRMs across platforms — we adopt our clients’ preferred tools
• Build automation workflows : segmentation, triggers, lead routing, and lifecycle stages
• Train client teams to use their CRM to its full potential

Tracking, Analytics & Measurement

• Implement and QA conversion tracking through Google Tag Manager, GA4, and platform pixels
• Feed revenue data back into campaigns so teams optimize against real outcomes, not vanity metrics
• Surface insights that change what we do next — flag what's working, what's not, and where budget should move

Tech Stack, Integrations & AI

• Connect client systems through native integrations, APIs, or platforms like Zapier or Make
• Use AI tools daily — we're Claude enthusiasts, and helping lead the team's AI adoption is a genuine plus
• Jump into unfamiliar platforms and channels with a get-it-done attitude and come back with answers

What You Bring

• 3–5 years in digital marketing with meaningful hands-on time on the technical and measurement side
• Agency experience and certifications in Google Analytics, Google Ads, or HubSpot are a strong plus
• Hands-on with Google Tag Manager and GA4 (event/conversion tracking setup and QA) and CRM administration
• Comfortable with Zapier or Make , with a solid grasp of lead tracking, attribution, and linking marketing to revenue
• Breadth across channels — some paid social, WordPress, or SEO exposure makes the technical work sharper
• A marketer's instinct who ties technical decisions to business outcomes and communicates clearly to clients and teammates

What’s in it for YOU?

A competitive benefits package including health, dental , and vision coverage, paid parental leave, 401(k) matching, PTO, company holidays , and ongoing support for education and professional development.

Great marketing runs on systems that work.

If you own and operate them, we'd love to talk.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.