Marketing Tech Strategy Lead — AI & Growth

IDEXX; Westbrook (ME); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Health/Dental/Vision benefits Day-One

5% 401k matching

Annual cash bonus

Job summary

IDEXX is seeking an Associate Director, Marketing Technology to provide strategic IT guidance to the Marketing leadership team. You will partner across IT and Marketing to prioritize projects, shape technology roadmaps, and deliver AI-enabled marketing solutions that drive business value.

You will act as the trusted IT advisor to marketing, guiding budget processes, portfolio updates, and strategic planning while promoting responsible AI adoption and strong cross-functional collaboration.

Qualifications

• 10+ years of IT and Marketing Technology experience with leadership experience.
• Hands-on familiarity with the modern MarTech ecosystem including Marketing Cloud, HubSpot, or Marketo; CRM, CDP/data layer, analytics/attribution.
• Strong organizational skills and operational execution.
• Working knowledge of Agile estimations and Product Ownership.
• Experience in a cloud-based software environment.

Responsibilities

• Partner with Marketing, IT leadership, and the IT PMO to communicate decisions and priorities across staff.
• Lead strategic initiatives and planning for news systems and capabilities.
• Define opportunities and facilitate prioritization across the portfolio with stakeholders.
• Enable the business to achieve objectives through technology, including AI capabilities.
• Support resolutions for service and delivery escalations.
• Promote IT services and capabilities as the main business contact.
• Understand market challenges and customer priorities.
• Provide technical options to satisfy business ideas.
• Champion evaluation, adoption, and governance of AI tools with Marketing stakeholders.

Skills

IT leadership

Marketing Technology

Agile estimations

Product ownership

Cloud-based software

Tools

Marketing Cloud

HubSpot

Marketo

CRM systems

CDP/data layer

Job description

IDEXX is seeking an Associate Director, Marketing Technology to provide strategic IT guidance to the Marketing leadership team. You will partner across IT and Marketing to prioritize projects, shape technology roadmaps, and deliver AI-enabled marketing solutions that drive business value.

You will act as the trusted IT advisor to marketing, guiding budget processes, portfolio updates, and strategic planning while promoting responsible AI adoption and strong cross-functional collaboration.