Marketing Tech Intern: Data, CRM & Campaigns

Plante Moran; Grand Rapids (MI); On-site; USD 21,000 - 30,000; Part time

Job summary

Plante Moran is seeking a student intern to assist in managing and maintaining the firm's marketing technology stack, including CRM and marketing automation. You will support data management, campaigns, and user adoption, with a focus on learning how technology supports marketing strategy and client engagement.

The role emphasizes hands-on learning in a collaborative, in-person environment, with opportunities to work across teams and gain exposure to leading marketing technologies.

Qualifications

• Pursuing a bachelor's degree in Marketing, Marketing Technology, Marketing Operations, Communications, Business, Information Systems, or a related field.
• Minimum GPA requirement of 3.0.
• Demonstrated interest in marketing technology, CRM platforms, AI, digital marketing, or marketing operations.
• Exposure to CRM, marketing automation, Microsoft technologies, AI tools, or related business systems is preferred.
• Strong interest in learning how technology supports marketing strategy and client engagement.

Responsibilities

• Assist in the management and maintenance of the firm's marketing technology stack, including CRM, marketing automation, and other marketing platforms.
• Support data management initiatives to ensure accuracy, consistency, and integrity of firmwide marketing and client data.
• Assist with technology rollouts, system enhancements, testing efforts, and adoption of new marketing technology capabilities.
• Serve as a first point of contact for marketing technology questions and assist users with troubleshooting.

Skills

CRM platforms

Marketing automation

Data management

Interpersonal skills

Problem solving

Education

Bachelor's degree candidate in Marketing or related field

Tools

CRM systems

Microsoft technologies

AI tools

Job description

Plante Moran is seeking a student intern to assist in managing and maintaining the firm's marketing technology stack, including CRM and marketing automation. You will support data management, campaigns, and user adoption, with a focus on learning how technology supports marketing strategy and client engagement.

The role emphasizes hands-on learning in a collaborative, in-person environment, with opportunities to work across teams and gain exposure to leading marketing technologies.