Marketing Systems & Ops Lead (Hybrid, Equity)

Productboard; San Francisco (CA); Hybrid; USD 155,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation

Stock options

401k

Flexible PTO

Commuter benefits

Wellness program

Hybrid in-office schedule

Mental wellness program

Job summary

Productboard is seeking a Marketing Operations Lead to own the marketing technology stack and oversee GTM and analytics platforms. You will architect integrations, drive AI-enabled workflows, and partner with marketing to scale campaigns across channels.

Ideal candidates have 4–6 years in Marketing Ops, strong CRM/Martech experience, and a Bachelor’s degree. The role offers a hybrid work model in San Francisco with equity and benefits.

Qualifications

• Bachelor's degree required in a relevant field.
• 4–6 years in Marketing Operations or Revenue Operations.
• Experience deploying new solutions into a martech stack.
• Experience building integrations and workflows beyond turnkey solutions.
• Hands-on with marketing automation platforms (Marketo, HubSpot, etc.).

Responsibilities

• Own and maintain the marketing/revenue tech stack including MAP and CRM integrations.
• Build scalable GTM infrastructure for hyper-personalized campaigns.
• Enable stakeholders with AI tools to simplify workflows.
• Architect data flows between marketing platforms, CRM, and product data.
• Maintain excellence in campaign execution: creation, attribution, processing.
• Support end-to-end campaign ops: list uploads, segmentation, assets, A/B tests.

Skills

Marketing Ops

Martech stack

Lead processing

Lead management

Campaign operations

Data integration

CRM experience

Marketo HubSpot

APIs & integrations

AI workflows

Education

Bachelor’s Degree

Tools

Marketo

HubSpot

Salesforce

Zapier

Workato

Goldcast

Job description

Productboard is seeking a Marketing Operations Lead to own the marketing technology stack and oversee GTM and analytics platforms. You will architect integrations, drive AI-enabled workflows, and partner with marketing to scale campaigns across channels.

Ideal candidates have 4–6 years in Marketing Ops, strong CRM/Martech experience, and a Bachelor’s degree. The role offers a hybrid work model in San Francisco with equity and benefits.