Marketing Systems Lead | Cell Therapy Diagnostics PM

Eurofins US Network; Lenexa (KS); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid vacation and holidays

Job summary

Eurofins Viracor LLC in Lenexa, KS, is seeking a Marketing Systems Lead & Cell Therapy Product Manager to own the marketing tech stack, CRM, and product strategy for cell therapy diagnostics. You will drive lead generation, digital enablement, and commercial strategy in a fast-paced, regulatory environment.

The role emphasizes website governance, SEO, analytics, and collaboration with business development, medical affairs, and operations to bring innovative tests to market.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, Digital Media, or related field preferred.
• 3–5+ years of experience managing website content or marketing technology platforms.
• Experience with CMS platforms (Umbraco, Sitecore, Drupal, WordPress) and CRM systems (Dynamics 365).
• Strong SEO and analytics knowledge; proficiency with Google Analytics and conversion optimization.

Responsibilities

• Lead marketing systems, website governance, and digital enablement for scalable growth.
• Own product strategy, development, and lifecycle management for cell therapy diagnostic solutions.
• Collaborate with cross-functional teams to define product positioning and competitive value propositions.
• Develop sales tools, training materials, and go-to-market strategies to support field execution.
• Identify opportunities to optimize lead generation and marketing ROI.

Skills

Digital marketing

CRM systems

SEO

Analytics

Communication

Project management

Education

Bachelor’s degree or equivalent in Marketing/ Communications/ Digital Media

Tools

Umbraco/Sitecore/Drupal/WordPress

Microsoft Dynamics 365

Google Analytics

HTML/CSS

Adobe Creative Suite

Job description

Eurofins Viracor LLC in Lenexa, KS, is seeking a Marketing Systems Lead & Cell Therapy Product Manager to own the marketing tech stack, CRM, and product strategy for cell therapy diagnostics. You will drive lead generation, digital enablement, and commercial strategy in a fast-paced, regulatory environment.

The role emphasizes website governance, SEO, analytics, and collaboration with business development, medical affairs, and operations to bring innovative tests to market.