Marketing Systems Architect

Asure Software; Austin (TX); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

Company-paid Life Insurance

401(k) Program

Employee Stock Purchase Program

Fitness Reimbursement Program

Self-managed PTO

Job summary

Asure Software is looking for a Marketing Systems Architect who will lead the strategy and administration of marketing technology, primarily HubSpot, and ensure seamless collaboration with Revenue Operations. This role requires a self-starter with 7+ years of experience in marketing operations within a B2B environment.

Responsibilities include optimizing workflows, maintaining dashboards, and implementing sales enablement strategies. The salary range for this position is $115,000 – $125,000 annually, complemented by excellent benefits including medical, dental, and a 401(k) program.

Qualifications

• 7+ years of experience in marketing operations in a B2B environment.
• 3+ years owning HubSpot in a complex B2B setting.
• Strong experience partnering with Revenue Operations and Sales.
• Proven ability to build dashboards and attribution models.

Responsibilities

• Own strategy and optimization of HubSpot and marketing technology.
• Build and optimize workflows that support the buyer's journey.
• Maintain dashboards to measure marketing performance.
• Identify opportunities for process improvement and automation.

Skills

Marketing operations

Revenue operations

HubSpot administration

Data analysis

Sales enablement

Education

Bachelor's degree or equivalent experience

Tools

HubSpot

Salesforce.com

Salesloft

Job description

The Marketing Systems Architect is the engine under Asure’s marketing hood — reporting directly to the VP of Growth. This high‑ownership role sits at the intersection of marketing technology, data strategy, revenue operations, and sales enablement. It’s not a role for someone who manages systems from a distance; it’s a role for someone who builds scalable solutions and obsessively places the right information in front of the right sales rep at the right moment.

You’ll own HubSpot and all marketing‑owned technology, acting as the primary marketing partner to Revenue Operations — who owns and administers Salesforce.com, Asure’s system of record. The partnership is critical; marketing generates the signal; RevOps and Sales act on it. Your job is to make the handoff seamless, the data trustworthy, and the leads that reach our sales reps high‑intent and ready to convert.

Marketing Technology Ownership

• Own strategy, administration, governance, and optimization of HubSpot and all marketing‑owned software, including evaluation and implementation of future platforms as the business grows.
• Serve as the primary marketing stakeholder for integrations across CRM, sales engagement, analytics, enrichment, webinar, event, and intent platforms.
• Partner closely with Revenue Operations to ensure marketing data flows accurately between systems and that both teams operate from a single source of truth.
• Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance.

Campaign & Workflow Operations

• Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs that support the full buyer’s journey.
• Ensure campaigns launch with operational precision across email, webinar, event, digital, and outbound channels with standardized naming conventions, QA processes, and documentation.
• Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute the campaigns they prescribe, translating strategy into operational reality with speed, precision, and alignment to each team’s goals. Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions.

Lead Management & Sales Enablement

• Own the end‑to‑end process for lead capture, enrichment, scoring, routing, and handoff, focusing on delivering high‑intent, sales‑ready leads to the right rep at the right time.
• Partner with Revenue Operations and Sales leadership to improve SLA adherence, lead follow‑up visibility, and conversion performance across the funnel.
• Develop and maintain lifecycle definitions, funnel stage logic, and service‑level processes that create accountability and transparency between marketing and sales.
• Identify bottlenecks in the lead‑to‑opportunity workflow and implement scalable fixes.

Data, Reporting & Attribution

• Build and maintain dashboards, reporting frameworks, and attribution models that measure marketing’s contribution to pipeline and revenue.
• Ensure data integrity across marketing systems and deliver clear visibility into campaign performance, sourced and influenced pipeline, conversion rates, and ROI.
• Translate operational data into actionable recommendations, not just reports that get filed away.
• Establish consistent KPI definitions, reporting standards, and data governance practices across the marketing organization.

Process Improvement & Governance

• Create scalable processes, documentation, and governance frameworks that bring operational discipline to the marketing organization without slowing it down.
• Lead audits and ongoing maintenance of workflows, forms, integrations, lists, user access, and system structure.
• Identify opportunities to automate manual work, reduce friction, and improve team efficiency, then build those improvements.
• Ensure compliance with privacy, consent, and data management standards across all marketing systems and programs.

Qualifications

• Bachelor’s degree preferred; equivalent experience considered.
• 7+ years of experience in marketing operations, revenue operations, or demand generation operations in a B2B environment.
• 3+ years owning and administering HubSpot in a complex B2B environment; deep familiarity with workflows, scoring, lifecycle stages, and reporting.
• Strong experience with Salesloft or a comparable sales engagement platform.
• Proven ability to partner cross‑functionally with Revenue Operations, Sales, and Business Applications, especially in environments where Salesforce.com is the system of record.
• Experience building attribution models, dashboards, and performance reporting frameworks that drive real decisions.
• Strong understanding of CRM and MAP integrations, funnel management, lead routing, and campaign operations.
• A best‑practices mindset — someone who knows what ‘good’ looks like and can build toward it, not just maintain what’s already there.
• Highly organized, detail‑oriented, and equally comfortable working strategically and getting into the weeds.
• B2B SaaS or HCM industry experience strongly preferred.
• Self‑starter with a builder mentality — energized by autonomy, ownership, and measurable outcomes.

Compensation

The salary range for this role is $115,000 – $125,000 annually, based on relevant experience, skills, and industry knowledge. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay‑transparency laws.

Benefits

• Medical, Dental, Vision, HSA, FSA – All effective on day 1.
• Company‑paid Basic Life Insurance, A+D, Long‑Term Disability, and Short‑Term Disability.
• 401(k) Program with 3% safe harbor contribution.
• Employee Stock Purchase Program.
• Fitness Reimbursement Program.
• Self‑managed PTO.

We are an equal‑opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time.