Marketing Strategy Manager II, Americas

Uber; San Francisco (CA); On-site; USD 169,000 - 188,000; Full time

Job summary

Uber drives mobility innovation and growth across the Americas. We are seeking a visionary Marketing Growth Lead to connect global strategy with regional execution, balancing brand and performance to fuel growth across the Mobility segment.

You will architect the growth engine, lead end-to-end funnel optimization, and collaborate with regional teams to align spend with market realities while delivering data-driven insights to leadership.

Qualifications

• 7+ years of marketing experience across multi-channel and cross-channel digital strategies.
• Bachelor's degree in Marketing or equivalent experience.
• Strong business acumen with an analytical mindset.
• Ability to analyze data, extract insights, and drive decisions.
• Excellent stakeholder management in a matrixed organization.
• Clear and concise communication skills.

Responsibilities

• Architect Mobility growth strategy for the Americas, aligning regional initiatives with Uber's global Mobility objectives.
• Own end-to-end growth funnel to accelerate user acquisition, retention, and frequency.
• Partner with Regional Marketing Ops to drive annual and ongoing regional planning cycles, translating goals into scalable workstreams.
• Serve as the primary liaison between Brand and Performance teams for a unified Full Funnel approach.
• Align marketing spend with regional realities (e.g., driver supply, courier density, local marketplace health).
• Use data-driven insights to pivot strategies in real time.
• Synthesize growth metrics into narratives for leadership with investment recommendations.

Skills

7+ yrs marketing

BA Marketing

Analytical mindset

Data-driven

Stakeholder mgmt

Clear communication

Education

Bachelor's degree in Marketing

Job description

About the role

We are seeking a visionary, high-velocity leader to serve as the Marketing Growth Lead, for our Mobility business in the Americas (US&C and LATAM). This is more than a marketing role-you are the \"connective tissue\" between global strategy and regional execution. Positioned at the intersection of Brand and Performance Marketing, you will orchestrate the end-to-end growth funnel to supercharge Uber's Mobility business across the region.

This role requires a unique blend of strategic vision, analytical rigor, cross-functional leadership, and executive communication skills. Partnering with key cross-functional leaders across the region, you will evolve our marketing engine to perfectly balance brand equity with performance-driven outcomes. It's a high-visibility, high-impact position for someone who is ready to drive the next phase of our regional growth and expansion.

What you'll do

• Architect the Mobility growth strategy for the Americas, ensuring regional initiatives align with Uber's global Mobility objectives.

• Funnel Optimization: Own the end-to-end growth funnel for Mobility, identifying levers to accelerate user acquisition, retention, and frequency across diverse markets.

• Integrated Planning: In partnership with Regional Marketing Ops drive annual and ongoing regional planning cycles, translating high-level business goals into actionable, scalable marketing workstreams across the regions

• Serve as the primary liaison between Brand and Performance teams to ensure a unified \"Full Funnel\" approach where creative excellence meets data-driven execution.

• Partner with Regional Marketing Ops and General Managers to align marketing spend with operational realities (e.g., driver supply, courier density, and local marketplace health).

• Utilize data-driven insights to pivot strategies in real-time, responding to competitive threats or emerging market opportunities.

• Synthesize complex growth metrics into compelling narratives for the Americas leadership team, providing clear recommendations for investment and resource allocation.

Basic Qualifications

• 7+ years experience in marketing, specifically in building multi-channel and cross-channel digital strategies

• Bachelor's degree in Marketing or equivalent experience

• High business acumen with a solid analytical mindset

• Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision-making

• Strong stakeholder management skills and comfortable working in a matrixed organization

• Clear, concise communication skills

Preferred Qualifications

• Strong presenter with the ability to narrate strategic vision and performance of your projects clearly

• A proactive, entrepreneurial approach where you actively seek opportunities that maximize business growth impact

• Ability to promptly establish and communicate priorities with a passion for creating structure and overcoming organizational inertia

• Ability to drive multiple projects at the same time to on-time completion

• Ability to move fast, adapt, and thrive in a dynamic environment where you derive priorities, requirements, and goals from company context

• Good interpersonal skills: experience managing successfully with diverse cross-functional teams and stakeholders

• Good organizational skills & attention to detail, a high sense of urgency, initiative, & proactive planning

• Critical thinker who is able to solve business problems and communicate solutions in an engaging way to cross-functional teams

• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations

• Experience in high-paced globally distributed organizations

• In-house Marketing experience, ideally in the tech industry, preferred

For New York City, NY-based roles: The base salary range for this role is USD $169,000 per year - USD $188,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD $169,000 per year - USD $188,000 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.

Ready to Ride?

This isn't the kind of place where you follow a playbook - it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves - we'd love to hear from you.

You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits. (https://jobs.uber.com/en/benefits/)

Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form. (https://forms.gle/aDWTk9k6xtMU25Y5A?uclick_id=d56eb634-bfb9-455e-a50d-901b3de0490c)

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform