Marketing Strategy Manager

Pritchard Industries, Inc.; New York (NY, FL); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Paid holidays and vacation time

Health Benefits Package

Life insurance, Long Term Disability,

FSA and Dependent Spending care

Opportunity for growth

Job summary

Pritchard Industries, Inc. is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning and data-driven campaigns.

This fully remote role focuses on vertical marketing, market intelligence, and campaign execution to translate programs into measurable pipeline and revenue impact. The position emphasizes annual marketing planning, GTM plans by vertical, and cross-channel campaigns, with a strong emphasis on growth strategy and thought leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8+ years of experience in marketing strategy, product marketing, or growth marketing.
• Experience in service-based or B2B industries preferred.
• Strong background in campaign execution, digital marketing, and events.
• Ability to translate strategy into measurable results.
• Excellent communication and organizational skills.

Responsibilities

• Develop annual marketing plans aligned to growth objectives.
• Create quarterly GTM plans by vertical.
• Define target segments and prioritize growth opportunities.
• Lead GTM strategy by vertical and build vertical playbooks.
• Plan and execute multi-channel campaigns across digital, email, content and social.
• Own lead generation strategy to drive pipeline.
• Manage social media strategy and execution with consistent messaging.
• Develop ABM programs and client marketing initiatives.
• Define event and trade show strategy and follow-up campaigns.
• Conduct market research and maintain competitive intelligence.
• Plan thought leadership content aligned with vertical strategies.
• Track and optimize marketing performance with KPIs.

Skills

Campaign execution

Digital marketing

Events

Communication

Organizational skills

Strategy translation

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

• Pay or shift range: $95,000 USD to $115,000 USD The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Description

Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners in the industries we serve. With services from facility maintenance and janitorial to landscaping and snow removal, we enable desired outcomes for our clients through consistent service and outstanding people.

Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.

Primary Focus

• Campaign development and execution
• Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Market intelligence and competitive insights

Key Responsibilities:

• Develop and manage theannual marketing planaligned to growth objectives
• Createquarterly go-to-market (GTM) plansby vertical
• Define target segments and prioritize growth opportunities

Vertical & Go-to-Market Strategy

• LeadGTM strategy by vertical(Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Buildvertical playbooksincluding messaging, positioning, and campaign approach
• Align marketing strategies with service capabilities and business priorities

Campaigns, Demand Generation & Social Media

• Plan and execute integratedmulti-channel campaigns(digital, email, content, and social media)
• Ownlead generation strategyto drive pipeline growth
• Managesocial media strategy and execution, ensuring consistent messaging and brand presence
• Maintain campaign calendars and track performance across all initiatives

Account-Based & Client Marketing

• Develop and executeaccount-based marketing (ABM)programs for priority accounts
• Leadclient marketing initiativesthat support retention, engagement, and growth within existing accounts
• Partner with internal teams to align marketing efforts with key client priorities

Events & Trade Shows

• Define and executeevent and trade show strategyaligned with vertical goals
• Manage participation, planning, and follow-up campaigns to maximize impact
• Ensure events contribute to pipeline generation and brand visibility
• Conductmarket researchto identify trends and opportunities
• Develop and maintaincompetitive intelligence, includingbattle cards
• Monitor industry activity to inform strategy and positioning

Thought Leadership & Content

• Plan and overseethought leadership contentaligned with vertical strategies
• Ensure content supports campaign goals and strengthens market positioning

Performance & Optimization

• Track and optimize marketing performance based on data and KPIs
• Provide regular reporting on campaign effectiveness and growth impact

Key KPIs

• Marketing-sourced pipeline
• Marketing-influenced revenue
• MQL volume and quality
• Campaign ROI
• Vertical growth performance

Core Outputs

• Annual marketing plan
• Quarterly GTM plans
• Vertical playbooks

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
• Experience in service-based or B2B industries preferred
• Strong background in campaign execution, digital marketing, and events
• Ability to translate strategy into measurable results
• Excellent communication and organizational skills

What Success Looks Like

• Strong pipeline and revenue contribution from marketing
• Effective vertical strategies driving measurable growth
• High-performing campaigns across digital, social, and events
• Clear market positioning supported by competitive insights

Fully remote (Eastern Standard Time Preferred)

Salary range: $95,000 - $115,000/yr

• Paid holidays and vacation time.
• Health Benefits Package
• Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
• Opportunity for growth

Pritchard Industries participates in E-Verify.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.