Marketing Strategy Manager

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 135,800 - 252,200; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

Job summary

A leading beverage company in Frisco, TX is seeking a Marketing Strategy Manager to define brand roles and develop growth platforms across beverage categories. The ideal candidate should have expertise in management consulting or marketing with strong analytical and strategic skills. This full-time position offers a competitive salary and a robust benefits package.

Qualifications

• 2+ years of management consulting experience or 5+ years in Marketing, Strategy, or Finance.
• Experience in corporate strategy and financial modeling.

Responsibilities

• Lead development of category growth platforms for beverage categories.
• Conduct research and analysis to shape brand strategies.
• Drive results and ensure successful execution of strategies.

Skills

Management consulting

Analytical skills

Strategic planning

Financial analysis

Presentation skills

Education

Bachelor's degree in Marketing, Economics, Accounting, or Business

Tools

MS Excel

MS PowerPoint

Job description

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The Marketing Strategy team is focused on developing a broad, strategic vision for Keurig Dr Pepper’s core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy, the Marketing leadership team, and cross-functional commercial leaders, the Manager will lead the development of category growth platforms, define brand roles, and influence brand prioritization with each beverage category. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.

The ideal candidate will bring 2 or more years of management consulting experience from a leading strategy consulting firm or 5+ years in a Marketing, Strategy, or Finance function. They will provide broad, analytical, and strategic input into the KDP portfolio strategy. Blending strong internal capabilities with creative, external perspectives, the successful candidate will champion new initiatives that demonstrate breakthrough thinking.

POSITION RESPONSIBILITIES

• Work with the Marketing leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Energy, Coffee)
• Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new and emerging categories and prioritize opportunities
• Conduct research and analysis to shape category participation and brand investment strategies
• Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP
• Serve as an internal consultant, leading “special” strategic projects with cross-functional teams to drive swift action
• Serve as a steward for the company’s total portfolio performance by building expertise in all of KDP’s brands and categories
• Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes
• Identify business questions and develop strategic, analytical, and financial frameworks to answer them
• Synthesize complex problems into clear, actionable plans and ensure execution for success
• Drive alignment among senior leaders

Requirements:

• Bachelor’s degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., Engineering)
• 3-5 years of experience in Strategy, Marketing, Finance, OR 2 years if in a leading consulting firm
• Experience applying technical skills in corporate strategy and business development, financial modelling and analysis, strategic problem solving, and business plan development
• Advanced MS Excel skills (e.g., working with large datasets, modelling)
• Experience developing and delivering compelling MS PowerPoint presentations

Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Consulting

• Industries

  Food and Beverage Services, Food and Beverage Manufacturing, and Food and Beverage Retail

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Tuition assistance

Disability insurance

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