Marketing Strategy Lead for Growth & Insights

Dow Chemical; Maryland; On-site; USD 65,000 - 105,000; Full time

Benefits offered by this job

Equitable base pay and bonus potential

Medical and life insurance

401(k) with match

Employee stock purchase program

Paid parental leave

Job summary

Dow is seeking a Senior Marketing Specialist to drive deployment across digital and traditional channels, maximize reach, and support demand generation. You will partner with Regional and Strategic Marketing teams to translate segment strategies into actionable plans and enablement tools.

The role requires a bachelor’s degree and a minimum of 3 years of relevant experience, with the legal right to work in the United States. Relocation and visa sponsorship are not provided.

Qualifications

• Bachelor’s degree or equivalent military degree equivalence (U.S. E-5 or Canadian rank).
• Minimum 3 years of relevant experience.
• U.S. work authorization required; no visa sponsorship provided.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of market dynamics, pricing, and formulation value to support margin and growth.
• Collaborate with TS&D to prioritize portfolio projects and opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree

Job description

Dow is seeking a Senior Marketing Specialist to drive deployment across digital and traditional channels, maximize reach, and support demand generation. You will partner with Regional and Strategic Marketing teams to translate segment strategies into actionable plans and enablement tools.

The role requires a bachelor’s degree and a minimum of 3 years of relevant experience, with the legal right to work in the United States. Relocation and visa sponsorship are not provided.