Marketing Strategy Lead — Growth & Insights

Dow Chemical; Freehold (NJ); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Equitable base pay and bonus

Benefits to support wellbeing

Retirement/investment programs

Employee stock purchase programs

Student Debt Retirement Savings Match

Medical and life insurance packages

On-site fitness facilities

Employee discounts

Transportation allowance

Job summary

Dow is seeking a Senior Marketing Specialist to join our Commercial Organization. You will drive demand generation across digital and traditional channels and partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.

The role requires a bachelor’s degree and at least three years of relevant experience, with the ability to work in the United States. Relocation is not offered; travel may be required.

Qualifications

• Bachelor’s degree or military degree equivalence at or above U.S. E5 or Canadian equivalent.
• At least 3 years of relevant working experience.
• Ability to work legally in the United States (no visa sponsorship).

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build strong understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or military degree equivalence

Job description

Dow is seeking a Senior Marketing Specialist to join our Commercial Organization. You will drive demand generation across digital and traditional channels and partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.

The role requires a bachelor’s degree and at least three years of relevant experience, with the ability to work in the United States. Relocation is not offered; travel may be required.