Marketing Strategy Lead & CX Champion

Crystal Bridges Museum of American Art; Bentonville (AR); On-site; USD 110,000 - 165,000; Full time

Job summary

Crystal Bridges Museum of American Art in Bentonville, Arkansas, seeks a Head of Marketing Strategy to lead brand development and audience-first campaigns for Crystal Bridges and The Momentary. This on-site senior role partners across departments to translate insights into strategic plans and compelling narratives.

You will oversee paid media, drive audience insights, and mentor a high-performing team while balancing budget, governance, and vendor relationships to advance institutional goals.

Qualifications

• Bachelor’s degree in communications, marketing, business management, arts, or related field.
• 5–7+ years of progressively responsible experience in communications, public relations, or marketing with expertise in strategic marketing, campaign management, or audience development.
• 2–3+ years of leadership experience, including staff supervision, performance management, coaching, and professional development.
• Experience managing paid advertising programs and vendor relationships.
• Agency experience is a plus.

Responsibilities

• Lead the development of campaign strategies for exhibitions, music and performing arts, public programs, ticketed events, membership, general awareness, and brand initiatives.
• Serve on the department leadership team as an advisor and brand strategy checkpoint for cross-functional teams.
• Lead the development of strategic marketing plans, including audience personas, barriers to entry, positioning, messaging, and channel strategies.

Skills

Strategic marketing

Campaign management

Audience development

Leadership

Analytical skills

Communication skills

Vendor relationships

Education

Bachelor’s degree in communications/marketing/business management/arts

Job description

Crystal Bridges Museum of American Art in Bentonville, Arkansas, seeks a Head of Marketing Strategy to lead brand development and audience-first campaigns for Crystal Bridges and The Momentary. This on-site senior role partners across departments to translate insights into strategic plans and compelling narratives.

You will oversee paid media, drive audience insights, and mentor a high-performing team while balancing budget, governance, and vendor relationships to advance institutional goals.