Head of Marketing Strategy & CX Leadership

Crystal Bridges - Museum of American Art; Bentonville (AR); On-site; USD 120,000 - 180,000; Full time

Job summary

Crystal Bridges Museum of American Art in Bentonville seeks a Head of Marketing Strategy to guide market-informed plans that position the museum and The Momentary to diverse audiences. You will lead a team of brand communications, content, and digital specialists, translating insights into campaigns and briefs.

The role emphasizes customer experience, data-driven decision making, and cross‑functional leadership, partnering with curatorial, development, and operations to advance institutional

Qualifications

• Experience leading strategic marketing initiatives for museums or cultural institutions.
• Ability to translate audience insights into campaign briefs and plans.
• Strong collaboration with internal teams and external partners.

Responsibilities

• Lead development of campaign strategies for exhibitions, programs, and brand initiatives.
• Advise department leadership on priorities and ensure alignment across teams.
• Translate plans into project documentation, timelines, and deliverables.
• Champion a customer experience-focused approach to brand management and marketing strategy.
• Oversee cross-functional processes and collaboration across departments.

Skills

Marketing strategy

Brand management

Cross-functional leadership

Stakeholder management

Job description

Crystal Bridges Museum of American Art in Bentonville seeks a Head of Marketing Strategy to guide market-informed plans that position the museum and The Momentary to diverse audiences. You will lead a team of brand communications, content, and digital specialists, translating insights into campaigns and briefs.

The role emphasizes customer experience, data-driven decision making, and cross‑functional leadership, partnering with curatorial, development, and operations to advance institutional