Marketing Strategy Intern: Brand Growth (Summer 2027)

Do it Best Corp.; Fort Wayne (IN); On-site; USD 21,000 - 30,000; Full time

Benefits offered by this job

Mentoring from leaders

Lunch and learns with Executives

HR development sessions

College credit

Job summary

Do it Best Corp. in Fort Wayne, IN is seeking a Marketing Strategy Intern for Summer 2027 to help develop a 2028 marketing plan, enhancing retailer engagement with the True Value brand. This role is an on-site, paid internship starting in May 2027 and ending in August 2027, with potential college credit.

The internship emphasizes market research, content development, and strategic recommendations, with opportunities to present to marketing leadership and collaborate with team members.

Qualifications

• Pursuing a bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field
• Prior coursework or projects related to marketing strategy, market research, branding, or communications
• Experience creating presentations, marketing content, or conducting research through coursework, internships, student organizations, or personal projects preferred
• Interest in retail, consumer marketing, branding, or business strategy

Responsibilities

• Create strategic recommendations that demonstrate the value proposition of the True Value and Do it Best Group
• Build out creative ways to communicate the value of the brand program (sizzle reels, one pagers, podcasts, email marketing, paid social ads targeted towards retailers)
• Conduct market and competitor research across the independent home improvement, hardware, and retail cooperative landscape
• Evaluate competitor positioning, messaging, retailer support programs, marketing investments, and recruitment strategies
• Provide recommendations for differentiation and competitive advantage
• Gather insights from existing marketing materials, retailer feedback, and industry trends
• Analyze opportunities to enhance awareness and perception of the True Value brand
• Present findings and recommendations to marketing leadership

Skills

Communication skills

Content development

Market research

PowerPoint

Excel

Education

Bachelor’s degree in Marketing/Communications/Business/PR

Tools

PowerPoint

Excel

Job description

Do it Best Corp. in Fort Wayne, IN is seeking a Marketing Strategy Intern for Summer 2027 to help develop a 2028 marketing plan, enhancing retailer engagement with the True Value brand. This role is an on-site, paid internship starting in May 2027 and ending in August 2027, with potential college credit.

The internship emphasizes market research, content development, and strategic recommendations, with opportunities to present to marketing leadership and collaborate with team members.