Marketing Strategy & Change Associate: Drive Adoption

JPMorganChase; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits

Retirement savings plan

On-site health and wellness centers

Tuition reimbursement

Job summary

Chase is seeking a Marketing Strategy Senior Associate in the Change Management Office in Chicago to support Marketing transformation initiatives and drive adoption of new AI/analytics-enabled tools. You will execute people-centered workstreams across the project lifecycle, including stakeholder engagement, readiness assessments, communications, training support, and reinforcement.

The role requires a Bachelor's degree or equivalent experience and 3+ years in change management or related fields

Qualifications

• Bachelor's degree or equivalent experience.
• 3+ years of relative experience required.
• Experience supporting change management, transformation, enablement, communications, or project management in a large, matrixed organization.
• Strong written and verbal communication; ability to produce clear materials for multiple audiences.
• Demonstrated ability to execute core change management deliverables (stakeholder/impact analysis, readiness, comms, training support, reinforcement).
• Strong organization and project coordination; manage multiple deliverables and deadlines.

Responsibilities

• Own and deliver defined change workstreams or components for Marketing transformation initiatives (e.g., communications, training support, readiness, stakeholder engagement).
• Apply the team's OCM methodology and standards to create high-quality change deliverables (stakeholder analysis, impact assessment, readiness plan, comms plan/content, resistance management actions, reinforcement plan).
• Partner with project/program managers and workstream leads to align change activities to project plans, release milestones, go-live readiness, and post-launch sustainment.
• Maintain stakeholder and engagement artifacts (stakeholder maps, communication calendars, sponsor/champion plans, feedback loops) and coordinate execution with impacted teams.
• Draft and manage audience-specific communications (messages, FAQs, leader talking points, intranet content, announcements).
• Support enablement delivery by developing job aids, guides, process playbooks, and learning resources; coordinate session logistics and track participation/completion.
• Conduct impact and readiness assessments using interviews, surveys, and workshop inputs; synthesize findings into actionable recommendations and escalation items and identify adoption barriers and resistance themes; implement targeted mitigation tactics.
• Track and report change/adoption KPIs for assigned initiatives (readiness, engagement, training completion, early usage, sentiment).
• Facilitate small-group sessions to gather input and improve adoption.
• Contribute to continuous improvement of the Change Management Office by updating templates and sharing reusable practices.
• Use approved digital and AI-enabled tools appropriately to improve efficiency.

Skills

Communication

Project coordination

Stakeholder management

Analytical thinking

Education

Bachelor's degree

Tools

Prosci certification

Job description

Chase is seeking a Marketing Strategy Senior Associate in the Change Management Office in Chicago to support Marketing transformation initiatives and drive adoption of new AI/analytics-enabled tools. You will execute people-centered workstreams across the project lifecycle, including stakeholder engagement, readiness assessments, communications, training support, and reinforcement.

The role requires a Bachelor's degree or equivalent experience and 3+ years in change management or related fields