Marketing Strategy Associate - Multi-Category

Macy's; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health and Wellness Benefits

401k match

Merchandise discounts

Paid time off

Tuition reimbursement

Employee Assistance Program

Job summary

Macy's in New York is seeking an Associate, Marketing Strategy to build meaningful connections with consumers and drive business growth across categories. You will partner with the Director to craft brand stories and collaborate with key stakeholders to translate objectives into plans.

You will lead activations, coordinate with merchants and teams, and analyze results to optimize future campaigns while supporting a collaborative marketing environment.

Qualifications

• 5–7 years of marketing experience preferred.
• Experience building integrated brand stories for multiple categories.
• Strong cross-functional collaboration with merchants and teams.

Responsibilities

• Translate brand objectives into actionable marketing plans across timeframes and events.
• Gather product priorities with merchants to support plans.
• Analyze data and customer insights to inform plans.
• Develop activations (events, pop-ups) to engage audiences.
• Collaborate with merchandising, content, creative, digital and customer teams.
• Lead planning and execution of marketing tactical support and asset reviews.
• Conduct post-campaign analysis to measure effectiveness and learnings.
• Support the Director in fostering a collaborative marketing environment.

Skills

Customer Champion

Brand partnerships

Merchant collaboration

Marketing planning

Multi-Channel marketing

Experiential marketing

Data-driven decisions

End-to-end journey

Cross-functional collaboration

Job description

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

Job Overview

The Associate, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implements comprehensive marketing strategies, with a focus on business from multiple categories. In this role, you will be a strategic partner to the Director, Marketing Strategy, collaborating closely with key stakeholders to craft compelling brand stories that resonate with consumers and drive business growth.

What You Will Do

• Support the Director, Marketing Strategy, to translate brand objectives into actionable marketing plans across key timeframes, categories, and event types.
• Gather product priorities in collaboration with merchants, to support marketing plan development.
• Analyze data and utilize customer insights to inform development of marketing plans.
• Develop innovative marketing activations (events, pop-ups, etc.) to generate excitement and engage target audiences on an emotional level.
• Work collaboratively with cross-functional teams (merchandising, content, creative, digital and customer teams, etc.) to foster a seamless customer journey.
• Lead the planning and execution of marketing tactical support, including:
  • Collaborate with merchants on all information needed for creative style-outs and presentations including messaging and product priorities.
  • Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
  • Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
• Conduct post-campaign analysis to measure effectiveness, extract key learnings, and optimize future planning.
• Support the Director in fostering a collaborative and results-oriented marketing environment.

Skills You Will Need

Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.

Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.

Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.

Multi-Channel Marketing: Experience in deploying marketing strategies across various channels. 5-7 years of experience is preferred.

Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.

Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.

End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.

Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.

Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

MARKETING00

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.