Marketing Strategy Associate – Global Softlines (PH/IA)

The Walt Disney Company; Glendale (CA); On-site; USD 96,000 - 128,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Disney perks

Job summary

The Walt Disney Company in Glendale, CA seeks a Marketing Strategy Associate (PH/IA) to support Softlines marketing strategies and campaigns with a NA focus and global alignment.

You will help develop go-to-market plans, craft communications, and coordinate across Franchise, Creative, Communications, and external partners. This is a 24-month project/IA assignment based in Glendale.

Qualifications

• 2+ years in consumer/brand marketing or related field (internships count)
• Interest in fashion, retail, entertainment, and trends
• Ability to frame POVs to influence stakeholders
• Experience managing portfolios of marketing programs and budgets
• Proven collaboration across diverse teams and functions
• Analytical skills to interpret marketing performance and insights
• Strong organizational skills and ability to manage multiple priorities
• Experience with MS Office and presentation materials

Responsibilities

• Support development and execution of Softlines marketing campaigns.
• Translate audience and franchise priorities into campaign plans and materials.
• Create presentations, briefs, recaps, timelines and leadership updates.
• Coordinate campaign timelines, deliverables and approvals.
• Collaborate with Franchise, Creative, Communications, PR, Sales and Retail teams.
• Liaise with external agencies, licensees and brand partners.
• Capture decisions in cross-functional meetings and track next steps.
• Monitor fashion and culture trends to inform campaigns.
• Identify relevant moments and activation opportunities for Disney franchises.
• Support integrated planning across social, digital and partner channels.
• Maintain trackers and planning materials for team visibility.
• Perform other tasks as needed

Skills

Consumer marketing

Brand marketing

Cross-functional collaboration

Budget management

Project management

Analytical thinking

Storytelling & POV development

Outlook, Excel, Word, PowerPoint

Education

Bachelor’s degree in Marketing, Business, Communications or equivalent

Job description

At Disney Consumer Products (DCP), we bring beloved characters and stories into consumers' everyday lives through products and experiences across fashion, lifestyle, retail and more.

We are seeking a highly organized, culturally aware and strategically minded Marketing Strategy Associate (PH/IA) to support the development and execution of Softlines marketing strategies and campaigns, with a primary focus on North America and connectivity to global initiatives.

As a Marketing Strategy Associate (PH/IA) with the DCP Marketing Team, you will help develop the go-to-market strategies and execution of communication plans for the Softlines category. The role will support a broad portfolio of fashion, lifestyle and entertainment-led collaborations and product launches, partnering across Marketing, Franchise, Creative, Communications, Commercial, regional teams, licensees and external partners

The role reports to the Director, Marketing Strategy – Softlines and is based in Glendale, CA.

This role is a 24-month project hire (PH) or Internal Assignment (IA) position with no guarantee of permanent employment (length of role may change based on business needs).

You Will / Responsibilities

• Support the development and execution of Softlines marketing campaigns across fashion, lifestyle and priority Disney franchises.
• Help translate audience, franchise and commercial priorities into clear campaign plans and marketing materials.
• Support the creation of presentations, creative briefs, campaign recaps, timelines and leadership updates.
• Coordinate campaign timelines, deliverables, approvals and key milestones across multiple programs.
• Partner with teams across Franchise, Creative, Communications, PR, Commercial, Sales, Retail and regional Marketing to support aligned execution.
• Support communication and coordination with external agencies, licensees, retailers and brand partners.
• Participate in cross-functional meetings, capturing decisions, action items and next steps to help move programs forward.
• Monitor fashion, retail, entertainment, social and cultural trends to bring relevant thinking into campaign development.
• Help identify relevant cultural moments, emerging trends and activation opportunities for Disney franchises and Softlines partners.
• Support integrated campaign planning across social, digital, earned, experiential and partner channels.
• Maintain campaign trackers, assets and shared planning materials to ensure teams have clear visibility into priorities and progress.
• Other tasks as needed

You Will Have / Required Qualifications

• 2+ years of experience in consumer marketing, brand marketing, category licensing, franchise marketing, advertising, retail or a related field (including professional internships)
• Genuine interest in fashion, retail, entertainment, consumer culture and emerging trends.
• Experience framing up a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment. Strong relationship-building skills and demonstrated ability to collaborate across diverse teams and functions.
• Demonstrated analytical skills to analyze the performance of marketing tactics and business results. Analytical mindset with the ability to interpret consumer, campaign and business insights.
• Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Understanding of integrated marketing, including social media, digital, PR, experiential and partner marketing.
• Ability to adapt quickly to evolving business priorities while remaining proactive, solutions-oriented and detail-focused.
• Experience using Outlook, Excel, Word, Keynote & PowerPoint. This includes deck creation and creative brief work as needed.

Preferred Qualifications

• Experience in Marketing Strategy, Consumer Package Goods, Brand Management, Advertising Account Management, Business/Program Management
• Experience working across fashion, lifestyle, entertainment or culturally driven consumer brands including a strong interest in fashion, culture, consumer behavior and storytelling.
• Cross-functional knowledge both internally and externally working across departments such as Franchise, Creative, Communications, PR, Commercial, Sales, Retail and more.
• Experience working with consumer products (softlines) and interacting with licensee or brand/IP partners
• Ability to interact with a variety of levels of decision makers and staff.

Required Education

Bachelor’s degree in Marketing, Business, Communications or equivalent work experience

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Glendale, CA is $95,500.00 to $128,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.