Associate Manager, Marketing Strategy (Disney Entertainment)

5191 Disney Entertainment Operations LLC; Glendale (CA); On-site; USD 87,000 - 117,000; Full time

Benefits offered by this job

Bonus potential

Long-term incentive units

Benefits package

Job summary

Disney Entertainment in Glendale, CA is seeking an Associate Manager, Marketing Strategy to lead end-to-end campaigns for Disney-owned and licensed titles on Disney+ and Hulu. You will guide campaigns from planning through launch and post-launch support, and build strong studio and cross-functional relationships.

This role requires you to manage asset approvals, track timelines, and collaborate with Brand, CRM, Social, and Performance Media teams to deliver cohesive, impactful campaigns.

Qualifications

• 3+ years of experience in entertainment, film, streaming, brand, or integrated marketing.
• Experience leading cross-functional campaigns from planning through launch and managing external partners.
• Strong project management, organization, communication, presentation, and relationship-management skills.
• Ability to evaluate materials for brand consistency, calls to action, legal language, and copyright requirements.
• Proficiency with Microsoft PowerPoint, Excel, Outlook, and Teams.
• Bachelor's degree in Marketing, Communications, Business, Film, or related field, or equivalent relevant professional experience.

Responsibilities

• Lead end-to-end marketing campaigns for select films and documentaries, including Disney-owned newly released and priority third-party licensed titles, from early planning through post-launch support.
• Support relationship management with major and independent studio partners regarding campaign plans, asset needs, feedback, approvals, and timelines.
• Support theatrical drafting and broader film brand campaigns through strategic development, ideation, asset sourcing, execution, and stakeholder approvals.
• Partner with Brand, Bundle, and Inclusive Marketing to build campaign plans and title lists tied to holidays, cultural moments, seasonal priorities, and other key beats; present priorities to Social Editorial and Reporting, Performance Media, and other channel teams to secure support.
• Own studio approval workflows, including routing assets, tracking feedback, resolving open items, and securing final approvals.
• Serve as the liaison between Theatrical and Content Planning for trailer launches, Coming Soon Pages, and platform Special Looks; maintain the film Coming Soon Page tracker with accurate dates and statuses.
• Partner with CRM to secure email placement for priority films by communicating priorities, sourcing assets, and managing approvals.
• Source and quality-check approved key art, trailers, stills, copy, and other materials for branding, calls to action, legal language, and copyright accuracy.
• Partner with Marketing Operations on statements of work and asset delivery for Originals, Pay 1 films, and licensed titles; lead the Weekly Film Taskforce, Monthly Film Vertical, and Andscape meetings with clear agendas and follow-ups.

Skills

Project management

Organization

Communication

Presentation

PowerPoint

Excel

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Film, or related field

Tools

PowerPoint

Excel

Outlook

Teams

Job description

Job Posting Title: Associate Manager, Marketing Strategy (Disney Entertainment)

Disney Entertainment is seeking a collaborative, highly organized marketing strategist to lead end-to-end campaigns for Disney-owned newly released and priority third-party licensed titles on Disney+ and Hulu. In this role, you will guide campaigns from early planning through launch and post-launch support, build strong studio and cross-functional relationships, and keep assets, approvals, and timelines moving smoothly. You will serve as a key connector across Theatrical, Content Planning, Brand, Bundle, Inclusive Marketing, CRM, Social, Performance Media, and Marketing Operations to deliver campaigns that are cohesive and impactful.

Responsibilities

• Lead end-to-end marketing campaigns for select films and documentaries, including Disney-owned newly released and priority third-party licensed titles, from early planning through post-launch support.
• Support relationship management with major and independent studio partners regarding campaign plans, asset needs, feedback, approvals, and timelines.
• Support theatrical drafting and broader film brand campaigns through strategic development, ideation, asset sourcing, execution, and stakeholder approvals.
• Partner with Brand, Bundle, and Inclusive Marketing to build campaign plans and title lists tied to holidays, cultural moments, seasonal priorities, and other key beats; present priorities to Social Editorial and Reporting, Performance Media, and other channel teams to secure support.
• Own studio approval workflows, including routing assets, tracking feedback, resolving open items, and securing final approvals.
• Serve as the liaison between Theatrical and Content Planning for trailer launches, Coming Soon Pages, and platform Special Looks; maintain the film Coming Soon Page tracker with accurate dates and statuses.
• Partner with CRM to secure email placement for priority films by communicating priorities, sourcing assets, and managing approvals.
• Source and quality-check approved key art, trailers, stills, copy, and other materials for branding, calls to action, legal language, and copyright accuracy.
• Partner with Marketing Operations on statements of work and asset delivery for Originals, Pay 1 films, and licensed titles; lead the Weekly Film Taskforce, Monthly Film Vertical, and Andscape meetings with clear agendas and follow-ups.

Basic Qualifications

• 3+ years of experience in entertainment, film, streaming, brand, or integrated marketing.
• Experience leading cross-functional campaigns from planning through launch and managing external partners, asset approvals, stakeholder feedback, and concurrent timelines.
• Strong project management, organization, communication, presentation, and relationship-management skills, with close attention to detail.
• Ability to evaluate materials for brand consistency, calls to action, legal language, and copyright requirements.
• Proficiency with Microsoft PowerPoint, Excel, Outlook, and Teams.
• Bachelor's degree in Marketing, Communications, Business, Film, or a related field, or equivalent relevant professional experience.

Preferred Qualifications

• Experience marketing films, documentaries, licensed content, or streaming titles and working with studio approval processes.
• Experience with CRM, paid media, social, platform merchandising, theatrical workflows, statements of work, or creative asset production timelines.
• Advanced degree or additional coursework in Marketing, Communications, Business, Film, or a related field.

Compensation

• The hiring range for this position in Burbank, CA is $87,100 to $116,800 per year.
• The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Location

Glendale, CA, USA

Employment Type

Full time