Marketing Strategist: Technical & Professional Services

Daktronics; Sioux Falls, Northern (SD, KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Meaningful benefits

Job summary

Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Technical & Professional Services business segment, overseeing services including Remote Technical Support, On-Site Technical Services, Repair Services, and more.

You will develop and lead an ROI-driven marketing strategy aligned with Daktronics' global framework, working closely with Sales, Global Services, Product Management and Customer Success to build pipeline, grow the business, and strengthen our

Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication, Journalism, or related field.
• Seven (7)+ years of B2B marketing experience with demonstrated ownership of strategy, campaigns, and measurable business outcomes.
• Proven ability to develop and execute integrated marketing strategies aligned to business growth objectives.
• Strong understanding of demand generation, pipeline marketing, and sales alignment in a B2B environment.
• Experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing channels.
• Data fluency comfortable building business cases, tracking ROI, and translating metrics into strategic recommendations.
• Excellent communication and stakeholder management skills across sales, product, and executive audiences. Fluent in English, written and verbal.
• Ability to work independently and lead initiatives in a distributed, cross-functional environment.
• The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment.
• Ability to obtain and maintain appropriate visas for travel between Canada and the United States.

Responsibilities

• Develop and lead the annual and quarterly marketing strategy for the Technical & Professional Services segment.
• Own competitive positioning, messaging architecture, and segment value proposition.
• Drive go-to-market strategy for new service offerings, from planning through launch and sustainment.
• Identify market development opportunities and translate them into actionable marketing initiatives.
• Build and maintain deep market knowledge - customers, competitors, trends, and regulatory landscape.
• Contribute segment insights to Daktronics' global marketing planning process.
• Translate segment positioning into service-specific messaging (preventative maintenance, remote support, professional services).
• Craft customer-facing messaging around business outcomes, operational efficiency, uptime, and risk reduction.
• Ensure consistent service branding across all customer touchpoints.
• Build campaigns that generate qualified opportunities for service sales teams.
• Develop cross-sell and upsell programs targeting existing customers.
• Create lifecycle marketing programs that increase service adoption and renewal rates.
• Support pipeline generation through digital marketing, events, webinars, and industry engagement.
• Produce case studies, videos, brochures, presentations, and sales tools.
• Create thought leadership content on operational excellence, technology adoption, and venue performance.
• Manage website, email, social, and customer communications content.
• Coordinate content development with subject matter experts across Services and Product Management.
• Support onboarding and enablement programs for new customers.
• Drive campaigns that increase adoption of software and subscription services.
• Partner with customer success teams to improve retention and satisfaction.
• Develop battle cards, ROI calculators, and value-selling materials.
• Deliver internal product and service marketing training.
• Partner with sales on account-based marketing initiatives and equip teams with proof points (case studies, outcome messaging) to support positioning.

Education

Bachelor's degree in Marketing, Business, Mass Communication, Journalism

Tools

Salesforce

Marketing automation platforms

Job description

Daktronics is seeking a Marketing Strategist to own and drive the marketing agenda for our Technical & Professional Services business segment, overseeing services including Remote Technical Support, On-Site Technical Services, Repair Services, and more.

You will develop and lead an ROI-driven marketing strategy aligned with Daktronics' global framework, working closely with Sales, Global Services, Product Management and Customer Success to build pipeline, grow the business, and strengthen our