Marketing Specialist - SEO

Self Money Care; Houston (TX); Presencial; USD 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

Paid Holidays

Medical

Dental

Vision

401K (with a 5% company match)

Life insurance

Descripción de la vacante

The Law Office of Bryan Fagan PLLC seeks a Marketing Operations Specialist to bridge digital strategy, campaigns, and website optimization. You will manage WordPress sites, HubSpot workflows, and analytics across multiple office locations and practice areas.

Responsibilities include campaign management, SEO enhancements, data‑driven reporting, and marketing automation to drive lead generation and client acquisition in a fast‑paced legal marketing environment.

Formación

• Bachelor’s degree in Marketing, Digital Media, Communications, or similar field.
• 2–4 years of hands-on experience in digital marketing with performance campaigns, SEO or automation.
• Experience with WordPress/Elementor, Meta Ads Manager, Google Analytics, and basic HTML/CSS.

Responsabilidades

• Plan, launch, and optimize Facebook ad funnels with tracking and testing.
• Create landing pages and gated assets tied to blog CTAs and email opt‑ins.
• Maintain and optimize multi-site WordPress/SEO, and manage Cloudflare integration.
• Own HubSpot and Zapier workflows, track attribution, and analyze performance.
• Support webinar campaigns and CRM segmentation with cross‑team collaboration.

Conocimientos

Digital marketing

Campaign optimization

Analytics & reporting

Project management

Communication

Independent work

Educación

Bachelor's degree in Marketing, Digital Media, Communications, or similar

Herramientas

WordPress

Elementor

Meta Ads Manager

Google Analytics

Search Console

HTML/CSS

Cloudflare

WooCommerce

Stripe

Zoom

EventCreate

Canva

Adobe tools

HubSpot

Salesforce

Zapier

Descripción del empleo

Brief Description

The Marketing Operations Specialist will serve as the connective tissue between digital strategy, campaign execution, and website optimization at The Law Office of Bryan Fagan PLLC. This role is ideal for a technically inclined marketer who thrives on balancing analytical rigor with creative execution.

You’ll support a high-volume legal marketing ecosystem—including SEO content, Facebook ad campaigns, local site builds, and downloadable lead magnets—while managing tools like WordPress, HubSpot, Cloudflare, and Zapier. You'll also help localize marketing for multiple office locations and practice areas through niche website buildouts and campaign tracking.

Key Responsibilities

Campaign Management & Lead Generation

• Plan, launch, and optimize Facebook ad funnels (TOF, MOF, BOF) with full pixel tracking, creative testing, and conversion workflows
• Create landing pages for live events, campaigns, and practice area promotions
• Build and manage gated downloadable assets (PDF checklists, forms) tied to blog CTAs and email opt‑ins
• Oversee lead magnet integration across the blog and track engagement and downloads via HubSpot
• Collaborate with the intake and sales teams to align campaigns with lead goals and CRM segmentation

Website & SEO Management

• Maintain and optimize websites across multiple domains (main firm site + niche/local office microsites)
• Collaborate with developers on WordPress enhancements, site speed, plugin management, and Cloudflare integration
• Assist in implementing SEO silos for practice area pages (e.g., Child Custody, CPS, Probate) through internal linking and blog-based navigation
• Manage schema, metadata, redirects, and crawl settings using Google Search Console, Yoast, and Cloudflare

Marketing Automation & Reporting

• Own HubSpot and Zapier workflows for contact creation, list segmentation, follow-up sequences, and automation logic
• Manage tracking infrastructure (Facebook Pixel, UTM, GA4) and troubleshoot attribution issues
• Support webinar/event campaigns including Zoom registration, list enrollment, and post-event follow‑ups
• Conduct ongoing performance analysis using Google Analytics, HubSpot, and Meta Ads Manager

Required experience with:

• WordPress and Elementor
• Meta Ads Manager (TOF/MOF/BOF segmentation)
• Google Analytics, Search Console, and basic HTML/CSS
• Strong project management, communication, and task ownership skills Able to work independently while managing multiple concurrent projects with fast turnaround cycles

Preferred Skills:

• Experience with:
• Cloudflare setup and DNS configuration
• WooCommerce and Stripe integration
• Webinar platforms (Zoom, EventCreate)
• Canva, basic video editing, or Adobe tools
• CRM (Hubspot, Salesforce, etc)
• Zapier and webhooks
• Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus

Working Hours:

40 HRS/Week

Skills, Knowledge and Expertise

Bachelor’s degree in Marketing, Digital Media, Communications, or similar field is required

2–4 years of hands‑on experience in digital marketing, with a focus on performance campaigns, SEO, or automation.

Required experience with:

• WordPress and Elementor
• Meta Ads Manager (TOF/MOF/BOF segmentation)
• Google Analytics, Search Console, and basic HTML/CSS
• Strong project management, communication, and task ownership skills Able to work independently while managing multiple concurrent projects with fast turnaround cycles

Preferred Skills:

• Experience with:
• Cloudflare setup and DNS configuration
• WooCommerce and Stripe integration
• Webinar platforms (Zoom, EventCreate)
• Canva, basic video editing, or Adobe tools
• CRM (Hubspot, Salesforce, etc)
• Zapier and webhooks
• Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus

Benefits

We offer affordable benefits: Paid time off, Paid Holidays, Medical, Dental, Vision, 401K (with a 5% company match), and life insurance!

Equal Opportunity Statement:

We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.