Marketing Specialist (Part-Time)

HelloKindred; United States; Remote; USD 27,000 - 33,000; Part time

Benefits offered by this job

Remote work option

Job summary

HelloKindred in the United States is seeking a part-time Marketing Specialist to lead marketing strategy and execution for the Middle East market, with a primary focus on the UAE and KSA. The role collaborates with recruitment teams to tailor full-funnel campaigns for younger audiences and their influencers, including parents and schools.

This role requires a Bachelor’s in business, five years in marketing, strong ME education-market knowledge, and English fluency.

Qualifications

• Bachelor's degree in business-related field.
• 5 years of professional experience in a similar marketing role.
• Strong understanding of ME international education market and channels.
• Experience in digital advertising including Paid Social Media and SEM.
• Ability to plan and measure lead-generation and brand awareness campaigns.
• Expertise in digital platforms.
• Excellent organizational skills and ability to manage schedules.
• Fluent in English.

Responsibilities

• Develop and implement local marketing strategies for student recruitment.
• Plan and execute multi-channel marketing campaigns across digital, social, email, paid media and events.
• Define digital plan to drive traffic, engagement, and lead conversions.
• Monitor and optimize funnel from lead generation to enrollment.
• Analyze campaign performance and translate insights into recommendations.
• Collaborate with recruitment officers to align needs and assets.
• Manage weekly reviews with agencies and provide monthly reporting.
• Develop strategies for younger audiences and influencers.
• Support branding and storytelling demonstrating hospitality education excellence.

Skills

Marketing strategy

Campaign management

Digital advertising

English fluency

Middle East markets

Project management

Education

Bachelor's degree in business-related field

Master's degree

Tools

Paid Social

SEM

Job description

Anticipated Contract End Date/Length: 12 months from start date with potential to extend

Our client in the hospitality management education industry is looking for a Marketing Specialist (Part-Time) to lead marketing strategy and execution for the Middle East market with a primary focus on the UAE and KSA. The role will oversee digital campaigns offline initiatives and sales enablement assets to support traffic engagement lead conversion and student recruitment for the Bachelor program. Working closely with recruitment teams and internal stakeholders the position will develop full-funnel strategies tailored to younger audiences and their key influencers including parents counselors and schools.

What you will do:

• Develop and implement local marketing strategies to support student recruitment and program growth in Middle East markets.
• Plan and execute multi-channel marketing campaigns across digital social media email paid media and events.
• Define and execute the digital marketing plan to drive traffic engagement and lead conversions for the Bachelor program.
• Monitor and optimize the marketing funnel from lead generation through enrollment.
• Analyze campaign performance and translate insights into actionable recommendations.
• Collaborate closely with student recruitment officers to identify their needs and manage offline and online sales assets.
• Manage weekly reviews with marketing agencies and provide monthly reporting to internal stakeholders.
• Develop strategies tailored to younger audiences and their key influencers including parents counselors and schools.
• Support branding and storytelling initiatives that showcase excellence and leadership in hospitality education.

Qualifications :

• Bachelors degree in a business-related field; a Masters degree is a plus.
• Bring 5 years of professional experience in a similar marketing position.
• Demonstrate a deep understanding of the Middle Eastinternational education market and communication channels.
• Possess strong knowledge of the competitive landscape target audiences and their needs.
• Bring previous experience in digital advertising including Paid Social Media and SEM within a Western organization operating in the Middle East.
• Demonstrate the ability to plan execute and measure lead-generation and brand awareness campaigns across key global and any specific Middle East platforms.
• Bring expertise in digital platforms.
• Demonstrate strong organizational skills and the ability to manage schedules and deliver work on time.
• Display excellent teamwork skills and a customer-centric mindset.
• Be fluent in English.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country where the position is based without requiring employer sponsorship.

HelloKindred is committed to fair transparent and inclusive hiring practices. We assess candidates based on skills experience and role-related requirements.

We appreciate your interest in this opportunity. While we review every application carefully only candidates selected for an interview will be contacted.

HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race colour religion sex gender identity or expression sexual orientation age national origin disability veteran status or any other protected characteristic under applicable law.

Remote Work :

Yes

Employment Type :

Contract