Marketing Specialist

Top Notch Consultancy; Miami (FL); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Top Notch Consultancy is seeking a Marketing Specialist for a remote role. The ideal candidate will have 2–5 years of marketing experience, a bachelor’s degree in Marketing or related field, and strong skills in digital and traditional marketing channels.

You will develop materials, manage the website, oversee social media, and drive brand awareness through data-driven campaigns while coordinating events and webinars for target audiences.

Qualifications

• Excellent organizational and time-management skills.
• Strong verbal and written communication abilities.
• Proficiency in marketing tools and CRM platforms.
• Ability to analyze data and generate actionable insights.
• Creative mindset with attention to detail and problem-solving skills.

Responsibilities

• Lead creation of corporate and product marketing materials (presentations, white papers, case studies, emails).
• Manage and update the corporate website to reflect offerings and branding.
• Oversee social media, create engaging content, track engagement.
• Develop and execute marketing strategies across digital and traditional channels.
• Maintain marketing databases and CRM for accurate customer insights.
• Track marketing performance metrics and generate reports for management.
• Coordinate events, webinars, and trade shows to boost brand visibility.
• Research market trends and competitor activities to refine campaigns.

Job description

Join our Client's company, a fast-growing organization in the Tech industry with offices in the UAE, USA, and Canada. They are seeking a dedicated and experienced Marketing Specialist - Remote job
(Must be a US Citizen or Green Card holder)

Responsibilities:

• Lead the creation of corporate and product marketing materials, including presentations, white papers, case studies, and email campaigns.
• Manage, develop, and update the corporate website to ensure it reflects the latest offerings and branding.
• Oversee social media accounts, create engaging content, and track audience engagement to strengthen online presence.
• Assist in developing and executing marketing strategies and campaigns across digital and traditional channels to drive brand awareness.
• Maintain and update marketing databases and CRM tools, ensuring accurate customer insights for targeted marketing efforts.
• Track and analyze marketing performance metrics, generating insightful reports for management review and decision-making.
• Coordinate and assist in organizing marketing events, webinars, and trade shows to enhance brand visibility and connect with target audiences.
• Conduct research on market trends, competitor activities, and customer preferences to optimize marketing strategies and improve campaign effectiveness.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• Minimum 2-5 years of experience in marketing or related roles.
• Excellent organizational and time-management skills.
• Strong verbal and written communication abilities.
• Proficiency in marketing tools and CRM platforms.
• Ability to analyze data and generate actionable insights.
• Creative mindset with an eye for detail and strong problem-solving skills.