Marketing Specialist - Paid Social and Search (Remote)

Jebwa; Bellevue (KY); Remote; USD 65,000 - 90,000; Full time

Job summary

A fast-growing e-commerce startup is seeking a Paid Marketing Specialist to lead their paid marketing efforts in the fashion industry. The ideal candidate will have a strong track record in paid social media marketing and a data-driven approach to campaign management. Responsibilities include creating and optimizing campaigns on platforms like Facebook and Instagram. Experience in the fashion or luxury industry is a plus, making this a unique opportunity for creative individuals.

Qualifications

• 2+ years of in-house marketing experience or experience in a digital agency.
• Advanced quantitative skills and a data-focused mindset.
• Strong experience in creating and optimizing paid ads on social media platforms.

Responsibilities

• Develop and implement paid social campaigns on platforms like Facebook and Instagram.
• Monitor campaign effectiveness and improve strategies based on performance metrics.
• Collaborate with internal teams to execute creative marketing plans.
• Define and monitor goals and KPIs; report progress to leadership.

Skills

In-house marketing experience

Data-driven analysis

Paid social media marketing

Facebook ads tools

Analytics and attribution tools

Performance-based media objectives

Cross‑functional collaboration

Startup mindset

Tools

Google Analytics

Job description

Are you into the fashion, data-oriented and full of creative ideas? We are looking for an e-commerce Paid Marketing Specialist to spearhead our paid marketing efforts and grow our brand in the fashion industry.

Company

Jebwa is a fast-growing e-commerce startup based in Bellevue, WA. We are a in mission to be the most trusted destination for the best pre‑owned fashion deals.

Role

Jebwa is hiring a marketing associate with a successful track record of managing paid digital marketing campaigns to deliver outstanding revenue growth. The role will report to the Head of Marketing:

• Work with key social media platforms primarily Facebook, Instagram, and TikTok, as well as seek out and develop new and emerging platforms that can help grow our customer base
• Creating, implementing, launching, testing and optimizing paid social campaigns and strategies on a daily basis
• Working closely and collaboratively with internal creative, brand and technology teams to develop and execute integrated creative ideas, plans and strategies, as well as partner with external media agencies
• Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement
• Presenting to senior leadership regularly on key business metrics, and progress to goals
• Partner with Product and Technology teams to develop deep analytics and tracking capabilities to read performance, optimize and achieve pre‑determined targets in CPA and ROI

Required Skills

• 2+ years of in‑house marketing experience and/or digital agency in paid social media marketing
• Rigorously analytical and data‑driven, advanced quantitative skills; obsessed over the impact of your campaigns
• Must have deep experience in paid ads for Facebook, Instagram and preferably TikTok
• Expert knowledge of Facebook ads tools including Lookalike audiences, Dynamic Ads, Retargeting, etc.
• Strong knowledge in analytics and attribution tools including Google Analytics or equivalents.
• Able to design and understand comprehensive tracking system including cross‑device attribution
• Strong experience executing online performance‑based media objectives
• Startup minded, positive, hands‑on attitude and nimble
• Ability to multi‑task in a fast‑paced entrepreneurial

Nice‑to‑have's

• Previous experience in fashion or luxury industry