SU - Marketing Specialist

Somewhere; United States; Remote; USD 56.000 - 89.000; Vollzeit

Zusammenfassung

Somewhere is seeking a Marketing Specialist for a full-time remote role in the United States. The position focuses on building, optimizing, and analyzing search campaigns to scale paid search volume and maximize ROI.

You will reinforce search channels with data, consumer insights, and best practices. The role requires 2+ years in paid search/social, expertise in Google Ads and Facebook/Instagram Ads, and a Bachelor’s in business/marketing.

Qualifikationen

• 2+ years of hands-on experience in paid search and paid social marketing.
• Expert in Google Ads and Facebook/Instagram Ads.
• Strong understanding of Amazon marketplace and advertising; strong rigor and analytical skills.
• Deep understanding of A/B testing.
• Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics).
• Excellent communicator in oral and written English.
• Great team player with high attention to detail.
• Thrives in a fast-paced, results-oriented environment and can influence decisions across all levels.
• Curious, independent, rigorous and proactive.
• Bachelor’s degree in business, marketing or associated studies.

Aufgaben

• Drive paid search & social strategy and day-to-day operations (Google Ads, Bing, Facebook Ads).
• Build the channel roadmap, launch and monitor campaigns, and assist with tracking and reporting.
• Create target audiences in Google Ads and Facebook/Instagram Ads.
• Initiate testing for display re-engagement and video advertising.
• Develop a systematic A/B testing process to maximize user engagement and acquisition.
• Collaborate with other channel owners for consistent messaging across performance marketing.
• Demonstrate strong problem-solving and implement effective solutions.

Kenntnisse

Paid search

Paid social

Analytics

A/B testing

Communication

Ausbildung

Bachelor's degree in business/marketing

Tools

Marin

SEMRush

Google Analytics

Jobbeschreibung

This is a full-time remote role for a Marketing Specialist at a growing US based company. The Marketing Specialist will be responsible for building, optimizing and analyzing search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and infrastructure improvements.

Responsibilities

• Drive paid search & social strategy and day-to-day operations (Google AdWords, Bing, Facebook Ads), with the goal of driving incremental revenues for our clients
• Build the project roadmap for the channel, launch and monitor direct response paid search and paid social campaigns, and assist with tracking and reporting
• Build target audiences in Google Ads and Facebook/Instagram Ads
• Initiate testing for display re-engagement and video advertising via Google Display Network, and Youtube advertising
• Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
• Collaborate with other channel owners to ensure consistent messaging acrossall performance marketing mediums
• Strong problem-solving skills and ability to implement effective solutions.

Qualifications

• 2+ years of hands-on experience in paid search and paid social marketing
• Expert in Google Ads and Facebook/Instagram Ads
• Strong understanding of Amazon marketplace and advertising Strong rigor and excellent analytical skills
• Deep understanding of a/b testing
• Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc)
• Excellent communicator in oral and written English
• Great team player and strong attention to detail
• Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
• Curious, independent, rigorous and proactive
• Bachelor’s degree in business, marketing or associated studies

Compensation

$5,000 - $8,000 per month, paid in USD depending on experience.

Details

• Independent contractor agreement paid 2x monthly.
• Client has a desire for long term commitment.